# Who AI Recommends in Dubai Real Estate: 50 Brokerages, 4 AI Engines

> We asked ChatGPT, Gemini, Perplexity and Google AI Mode 30 buyer, investor and tenant questions from the UAE. Five brokerages took 57.6% of mentions; 20 were never named.

Source: https://mentionx.ai/learn/research/dubai-real-estate-brokers-ai  
Author: Dipuck Jones, founder of MentionX  
Updated: 10 November 2026  
Level: Practitioner

**We asked ChatGPT, Gemini, Perplexity and Google AI Mode 30 questions that buyers, investors and tenants ask about Dubai brokers, from the UAE, and tracked 50 brokerages across 239 answers.** Five firms took 57.6% of all brokerage mentions, 20 were never named, and the brokerage with the most registered brokers in Dubai appeared in only 15.1% of answers.

## Key findings

- **57.6%** of all brokerage mentions went to five firms: Betterhomes, Allsopp & Allsopp, haus & haus, fäm Properties and Driven Properties. The top three alone took 39.3%.
- **20 of 50** tracked brokerages were not named in any answer.
- **Size is not visibility.** The largest brokerage on the Dubai broker register was named in 15.1% of answers; four brokerages from the register's top 25 were never named; Driven Properties, outside that top 25, was named in 31.4%.
- **Only three firms are in every engine's top five:** Betterhomes, Allsopp & Allsopp and haus & haus. Gemini named Allsopp & Allsopp in 78.3% of its answers, ChatGPT led with Betterhomes (55.0%), Google AI Mode with fäm Properties (54.2%).
- **The leader changes with the question:** Driven Properties for off-plan investment and selling, Knight Frank for ultra-luxury sales, Engel & Völkers for Palm Jumeirah and Emirates Hills villas, Betterhomes for almost every rental question.
- **Golden Visa buyers get the least help:** half of the answers to that question named no brokerage at all.
- **17.7% of citations came from "top brokers" list and directory sites**, more than brokerages' own websites (16.4%) and more than three times Property Finder and Bayut combined (5.2%).
- **Being named is not being chosen.** Only 42% of answers ranked brokers, and the most-mentioned firm was ranked first in 5.4% of all answers.

## Why this matters

When someone asks an AI assistant which agency to use in Dubai, the answer is a shortlist: in this study, between three and five brokerages per answer on average. A brokerage that is not on that shortlist is not considered, however many listings or agents it has.

This study measures who is on that shortlist in Dubai today, how much the assistants agree, and which sources they read to decide.

## Data and method

**Brokerages.** 50 Dubai brokerages chosen from public sources: the Property Finder Awards 2025, the Bayut Awards 2025, the dubizzle Property Awards 2025, and a ranking of brokerages by the number of brokers on the Dubai broker register (Overit, computed 29 September 2026 from Dubai Land Department open data). Each firm was tracked by name, common aliases and domain.

**Questions.** 30 unbranded English questions written the way people ask them: 10 from buyers (a family villa around AED 5 million, a first purchase, a non-resident mortgage, Dubai Hills, Arabian Ranches), 11 from investors (off-plan, Golden Visa, rental yields, remote buying, UK and European investors, a USD 500,000 budget, ultra-luxury, scams, property management, selling in Downtown), 7 from tenants (Dubai Marina, JLT and JBR, a villa, a two-week move, hidden fees) and 2 general questions. No question names a brokerage.

**Engines and market.** ChatGPT with web search, Gemini with Google Search grounding, Perplexity and Google AI Mode, all asked from the United Arab Emirates.

**Runs.** Every question was sent to every engine on 5 and 9 November 2026: 240 answers, of which 239 completed.

**Reading the answers.** Each answer was read for the brokerages it names, any ranked list it gives, and the sources it cites, then matched to the 50 tracked firms. A brokerage counts once per answer, however often it is named. Property developers that appear in answers are excluded from brokerage figures.

## The leaderboard

| Brokerage | Named in | Ranked in a list | Ranked first |
|---|---|---|---|
| Betterhomes | 51.0% | 23.4% | 5.4% |
| Allsopp & Allsopp | 50.6% | 22.2% | 4.2% |
| haus & haus | 45.2% | 23.4% | 2.9% |
| fäm Properties | 36.8% | 19.2% | 2.9% |
| Driven Properties | 31.4% | 17.6% | 0.8% |
| Espace Real Estate | 22.6% | 13.0% | 1.3% |
| Engel & Völkers | 20.9% | 11.3% | 0.0% |
| Metropolitan Premium Properties | 15.1% | 7.5% | 0.0% |
| Knight Frank | 14.2% | 9.2% | 2.1% |
| White & Co | 13.8% | 5.9% | 0.4% |
| D&B Properties | 11.3% | 6.3% | 0.0% |
| Dacha Real Estate | 9.2% | 0.8% | 0.0% |
| Savills | 7.9% | 4.6% | 0.0% |
| Provident Estate | 7.1% | 1.7% | 0.0% |
| Exclusive Links | 5.4% | 0.8% | 0.0% |

Shares are of all 239 answers. The full table of 50 brokerages, by engine, is at the end of this report.

## Size is not visibility

| Brokerage | Rank on the broker register | Registered brokers | Named by AI in |
|---|---|---|---|
| Metropolitan Premium Properties | 1 | 262 | 15.1% |
| haus & haus | 2 | 251 | 45.2% |
| Engel & Völkers | 3 | 195 | 20.9% |
| Betterhomes | 4 | 187 | 51.0% |
| Allsopp & Allsopp | 5 | 173 | 50.6% |
| Espace Real Estate | 6 | 168 | 22.6% |
| fäm Properties | 6 | 168 | 36.8% |
| Provident Estate | 8 | 146 | 7.1% |
| Aeon & Trisl | 9 | 127 | 0.8% |
| Hamptons International | 10 | 115 | 1.7% |
| Savills | 11 | 104 | 7.9% |
| Homes 4 Life | 13 | 83 | 0.8% |
| Springfield Properties | 14 | 79 | 0.0% |
| One Broker Group | 15 | 69 | 0.0% |
| Premier Estates | 20 | 54 | 0.0% |
| Aqua Properties | 25 | 42 | 0.0% |

Register ranks and broker counts: Overit, computed 29 September 2026 from the Dubai broker register.

The largest brokerage by registered brokers was named in 15.1% of answers, eighth in our table. Driven Properties is not in the register's top 25, yet it was named in 31.4% of answers, fifth overall, and led on off-plan and selling questions. Head count does not travel into AI answers. What the engines read is the web.

## A market of five

The top five firms took 57.6% of all brokerage mentions; the top three took 39.3%. Thirty of the 50 brokerages were named at least once. Twenty were never named: Aqua Properties, Arabian Estates, Black Brick, Kaye & Co, Keller Williams, Legacy Real Estate, Next Level Real Estate, One Broker Group, Onplan, Pangea Properties, Premier Estates, Prestige Luxury, Property Shop Investment, Rocky Real Estate, SISU Real Estate, Springfield Properties, Tanami Properties, Texture Properties, The Network Real Estate and Xten Real Estate.

## Every engine has its own shortlist

| Brokerage | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|
| Betterhomes | 55.0% | 71.7% | 37.3% | 40.0% |
| Allsopp & Allsopp | 48.3% | 78.3% | 39.0% | 36.7% |
| haus & haus | 50.0% | 65.0% | 47.5% | 18.3% |
| fäm Properties | 28.3% | 53.3% | 54.2% | 11.7% |
| Driven Properties | 25.0% | 56.7% | 28.8% | 15.0% |
| Espace Real Estate | 25.0% | 21.7% | 39.0% | 5.0% |
| Dacha Real Estate | 25.0% | 0.0% | 10.2% | 1.7% |
| Provident Estate | 20.0% | 5.0% | 1.7% | 1.7% |
| D&B Properties | 8.3% | 6.7% | 25.4% | 5.0% |

Share of each engine's answers that name the brokerage.

Three firms sit in the top five of all four engines: Betterhomes, Allsopp & Allsopp and haus & haus. After that, the engines go their own way. Gemini names the most brokerages per answer (5.1) and concentrates on the established leaders. ChatGPT reaches further into mid-sized firms: Dacha Real Estate, Provident Estate and Exclusive Links appear far more often there than anywhere else. Google AI Mode favours fäm Properties, Espace Real Estate and D&B Properties. Perplexity is the most reserved: 37% of its answers named no brokerage at all.

## Question by question

| Question | Named most often |
|---|---|
| Best agencies for buying an apartment | Driven Properties, fäm Properties |
| Most trusted by expats | Allsopp & Allsopp, Betterhomes |
| Luxury villas on Palm Jumeirah or Emirates Hills | Engel & Völkers |
| Most ultra-luxury sales | Knight Frank |
| Off-plan investment | Driven Properties |
| Avoiding off-plan scams | Driven Properties, fäm Properties, haus & haus |
| Investors from the UK and Europe | Allsopp & Allsopp |
| Property management for overseas landlords | Betterhomes, then Asteco |
| Selling an apartment in Downtown Dubai | Driven Properties |
| Renting in Dubai Marina, JLT or JBR | Betterhomes, then Dacha Real Estate |
| Boutique alternatives to the big agencies | McCone Properties |
| Buying to qualify for the Golden Visa | Half of the answers named no brokerage |

Specialist questions surface specialists. Ultra-luxury goes to the international names, rentals go to Betterhomes, off-plan and resale go to Driven Properties, and a question about boutique alternatives brings out firms that rarely appear elsewhere. The high-stakes questions get the fewest names: half of the Golden Visa answers and more than a third of the rental-yield answers named no brokerage at all.

## Named is not chosen

Only 42% of answers gave a ranked list. Most answers name several firms side by side and leave the decision to the reader. Even the most-mentioned brokerage, Betterhomes, was ranked first in 5.4% of all answers; Allsopp & Allsopp in 4.2%; haus & haus and fäm Properties in 2.9%; Knight Frank in 2.1%.

## Where AI gets its answers

The 239 answers carried 2,970 citations.

| Source type | Share of citations |
|---|---|
| "Top brokers" lists and directories (12 sites) | 17.7% |
| Brokerages' own websites | 16.4% |
| Government (Dubai Land Department and other .gov.ae) | 6.7% |
| Property Finder and Bayut | 5.2% |
| Social and community (Reddit, LinkedIn, YouTube and others) | 1.6% |
| Other sites | 52.4% |

The most-cited domains were dubailand.gov.ae, google.com, realestateclubdubai.com, toprealtors.ae, allsoppandallsopp.com, propertyfinder.ae, top-real-estate-brokers.com and bayut.com. Pages that rank "the best real estate agencies in Dubai" form the single largest source group, larger than the portals where the listings actually live.

## The same question, asked again

When the same question went to the same engine four days later, the two answers shared on average 41% of the brokerages they named, and named exactly the same set only 10% of the time. Individual answers move. The totals do not: the leaders kept their places between runs (Betterhomes was named in 62 answers in the first run and 60 in the second). A single conversation with an assistant says little; the pattern across many says a lot.

## Our view: what is happening

The figures above are measured. This section is our interpretation.

**AI has a new front door, and it is a list.** The engines lean on "top brokers in Dubai" pages more than on portals or brokerages' own sites. Whoever writes those lists, and whoever is on them, shapes the answer. For most brokerages this content economy is invisible: few track which lists they appear on, or what those lists say.

**Visibility follows reputation online, not size on the register.** The five firms AI names most are all recent winners of public industry awards, and they fill the lists. Agent head count barely shows up.

**Each assistant is its own market.** A firm can lead in Google AI Mode and be an afterthought in Perplexity. A buyer who uses one assistant sees one market; a brokerage that checks only one sees only part of its position.

**The richest questions are the least served.** Golden Visa and rental-yield questions carry some of the most money behind them, and they got the fewest brokerage names. That is where a clear, specific, well-sourced page can still change who gets recommended.

## What brokerages can do

1. **Ask the assistants yourself, across all four.** Use the questions your clients ask, not your brand name, and note who is named instead of you.
2. **Get onto the lists AI reads, accurately.** Find the "best agencies in Dubai" pages and directories cited in your area and segment, and make sure your entry is present and correct.
3. **Publish pages for the questions with money behind them.** Golden Visa thresholds, off-plan due diligence, non-resident mortgages, area-by-area rental guides: specific, current and sourced.
4. **Make the trust facts easy to cite.** RERA registration, the areas you cover, awards, years in business and services for overseas clients, stated plainly on your site and your profiles.
5. **Measure by audience, not one number.** Buyer, investor and tenant shortlists differ. A firm can lead in one and be absent in another.

## Limitations

- **Two runs.** These figures come from two runs four days apart. More runs will tighten the estimates, especially for firms in the middle of the table.
- **Selected sample.** The 50 brokerages come from public award and size lists. Firms outside the sample are not measured.
- **English only.** Questions were asked in English from the UAE. Arabic, Russian, Hindi or other-language questions may produce different answers.
- **Answers vary.** AI answers can differ by user, location, account and time. Results describe these answers, not every person's experience.
- **Automated reading.** Brokerage names, rankings and citations were read from answer text by a language model and matched to the tracked list.
- **Citation is not influence.** A citation shows what an engine linked, not how much a source shaped the answer.
- **Register data.** Broker counts come from a third-party computation of public register data and may not match a brokerage's own figures.

## Data requests

Brokerages in this study can request their own question-by-question results, and journalists can request the underlying tables, at press@mentionx.ai. Figures may be quoted with attribution to MentionX Research.

## All 50 brokerages

| Brokerage | All engines | ChatGPT | Gemini | Google AI Mode | Perplexity |
|---|---|---|---|---|---|
| Betterhomes | 51.0% | 55.0% | 71.7% | 37.3% | 40.0% |
| Allsopp & Allsopp | 50.6% | 48.3% | 78.3% | 39.0% | 36.7% |
| haus & haus | 45.2% | 50.0% | 65.0% | 47.5% | 18.3% |
| fäm Properties | 36.8% | 28.3% | 53.3% | 54.2% | 11.7% |
| Driven Properties | 31.4% | 25.0% | 56.7% | 28.8% | 15.0% |
| Espace Real Estate | 22.6% | 25.0% | 21.7% | 39.0% | 5.0% |
| Engel & Völkers | 20.9% | 23.3% | 26.7% | 20.3% | 13.3% |
| Metropolitan Premium Properties | 15.1% | 18.3% | 30.0% | 8.5% | 3.3% |
| Knight Frank | 14.2% | 8.3% | 23.3% | 16.9% | 8.3% |
| White & Co | 13.8% | 16.7% | 18.3% | 13.6% | 6.7% |
| D&B Properties | 11.3% | 8.3% | 6.7% | 25.4% | 5.0% |
| Dacha Real Estate | 9.2% | 25.0% | 0.0% | 10.2% | 1.7% |
| Savills | 7.9% | 10.0% | 11.7% | 8.5% | 1.7% |
| Provident Estate | 7.1% | 20.0% | 5.0% | 1.7% | 1.7% |
| Exclusive Links | 5.4% | 16.7% | 0.0% | 5.1% | 0.0% |
| LuxuryProperty.com | 5.4% | 8.3% | 10.0% | 0.0% | 3.3% |
| McCone Properties | 5.4% | 8.3% | 6.7% | 5.1% | 1.7% |
| Asteco | 3.8% | 1.7% | 6.7% | 5.1% | 1.7% |
| Hamptons International | 1.7% | 5.0% | 1.7% | 0.0% | 0.0% |
| Aaronz & Co | 1.3% | 3.3% | 0.0% | 1.7% | 0.0% |
| Binayah | 1.3% | 1.7% | 3.3% | 0.0% | 0.0% |
| Treo Homes | 1.3% | 0.0% | 3.3% | 1.7% | 0.0% |
| Aeon & Trisl | 0.8% | 1.7% | 0.0% | 1.7% | 0.0% |
| Chestertons | 0.8% | 0.0% | 3.3% | 0.0% | 0.0% |
| Homes 4 Life | 0.8% | 0.0% | 0.0% | 3.4% | 0.0% |
| Jade & Co | 0.8% | 3.3% | 0.0% | 0.0% | 0.0% |
| Unique Properties | 0.8% | 0.0% | 0.0% | 3.4% | 0.0% |
| Equity Real Estate | 0.4% | 0.0% | 0.0% | 1.7% | 0.0% |
| Key One Realty | 0.4% | 0.0% | 1.7% | 0.0% | 0.0% |
| Paragon Properties | 0.4% | 0.0% | 1.7% | 0.0% | 0.0% |
| 20 further brokerages (listed under "A market of five") | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |

How a MentionX scan collects and reads answers is described in [How MentionX turns AI answers into evidence](https://mentionx.ai/learn/research/ai-answer-methodology-and-dataset). The general approach to ranges and comparability is on the [methodology page](https://mentionx.ai/learn/methodology).

## Frequently asked questions

### Which Dubai real estate brokers does AI recommend most?

In this study, Betterhomes (51.0% of answers), Allsopp & Allsopp (50.6%) and haus & haus (45.2%) were named most often across ChatGPT, Gemini, Perplexity and Google AI Mode. They were also the only three brokerages in every engine's top five.

### Does a bigger brokerage get recommended more by AI?

Not reliably. The brokerage with the most brokers on the Dubai broker register was named in 15.1% of answers, and four brokerages in the register's top 25 were never named. Driven Properties, outside that top 25, was named in 31.4%.

### Do ChatGPT and Gemini recommend the same Dubai brokers?

They agree on a core of three firms and differ after that. Gemini named Allsopp & Allsopp in 78.3% of its answers; ChatGPT led with Betterhomes at 55.0% and named several mid-sized firms that Gemini rarely or never named.

### What sources does AI use to recommend Dubai brokers?

Top brokers in Dubai" list and directory sites made up 17.7% of citations, brokerages' own websites 16.4%, the Dubai Land Department and other government sites 6.7%, and Property Finder and Bayut 5.2%.

### How can a Dubai brokerage appear in AI answers?

Be accurately included on the list and directory pages AI reads, publish clear and specific pages for the questions clients ask (Golden Visa, off-plan, non-resident mortgages, area rentals), and check each AI assistant separately, because each one has its own shortlist.

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Written and reviewed by Dipuck Jones for MentionX Learn. The HTML version of this page: https://mentionx.ai/learn/research/dubai-real-estate-brokers-ai