Founder

Building where growth, marketing and AI are heading next.

I’m Dipuck Jones, Founder of MentionX and a Berlin-based marketer with 13+ years of experience across growth, performance marketing, search, analytics and marketing technology.

I’ve spent my career understanding how companies acquire customers, how markets change, and how better systems turn marketing into measurable growth. MentionX is the latest chapter of that journey.

Connect on LinkedInBook a conversation
13+ yearsGrowth & performanceSearch & analyticsMarketing technologyBerlin

Where I create value

Growth problems rarely live in one channel.

Growth & Commercial Strategy

Connecting acquisition, positioning, channel strategy and measurement around the commercial outcome rather than treating them as separate marketing functions.

Marketing Intelligence

Turning fragmented performance, market and customer signals into clearer decisions about where to invest, what to change and what deserves attention.

AI & Emerging Discovery

Understanding how AI is changing the way buyers discover, evaluate and choose companies, and translating that shift into practical marketing opportunities.

Experience in practice

Strategy means more when you’ve actually run the systems behind it.

Not a wishlist. Experience only.

Paid and demand

Google AdsMeta AdsLinkedIn AdsMicrosoft AdsReddit AdsQuora Ads

Measurement

GA4GTMLooker StudioSearch ConsoleSemrushAhrefsHubSpotSalesforce

AI & discovery

MentionXPeecClaudeOpenAIProfound

Build & automation

FigmaFramern8nClaySupabaseFirecrawl

Builder mindset

Sometimes the best way to understand a problem is to build the solution.

MentionX started from a problem I encountered as a marketer. AI discovery was becoming increasingly important, but I wanted deeper intelligence, clearer answers and a product that marketers could actually justify using.

Rather than stopping at the idea, I started building.

  1. 01Problem
  2. 02Prototype
  3. 03Product
  4. 04Real-world testing
  5. 05MentionX
Explore MentionX →

Open conversations

If I can bring meaningful value, let’s talk.

I’m always interested in thoughtful conversations with people building ambitious companies and solving interesting problems.

If you believe my experience across growth, marketing, AI and product could create real impact for what you’re working on, I’d be happy to connect and see where the conversation leads.

Book a Conversation →Connect on LinkedIn

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