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Why do they pick someone else?

Fix

What do we change first?

Report

Prove it to the board

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Category definitions and strategic framing for marketers navigating AI discovery — evidence-backed, not hype.

Category framing

Featured

Four metrics that matter: mention, position, citation, share of voice.

9 min read

Four patterns engines use — remediation when you're named but not trusted.

10 min read

Featured

Visibility vs mentions, recommendation rate, citation share — with worked examples.

22 min read

How evaluation committees research vendors inside AI answers.

12 min read

Run your first scan free for 7 days and read the evidence behind every answer.