ABOUT VUE X AI

Built by a marketer.
For marketers.

Vue X AI started with a problem I experienced myself. After more than 13 years working across growth, performance marketing, search, analytics and emerging AI discovery, I wanted a simple answer to a simple question:

How does AI see my brand, who is winning instead, and what should I actually do about it?

The tools existed. The answer still didn't.

Dipuck Jones
Founder, Vue X AI · Berlin
13+ YEARS
BERLIN
Dipuck Jones, Founder of Vue X AI
Dipuck Jones
Founder & builder · Vue X AI
THE QUESTIONS

Two questions kept bothering me.

01
QUESTION 01

Why should this cost so much?

AI visibility was becoming increasingly important, but many of the products I looked at were priced for enterprise budgets rather than the marketers, startups and growing companies that actually need to understand this shift.

02
QUESTION 02

And if I'm paying that much, why am I still missing the answer I need?

Visibility scores and dashboards were useful, but I still had to connect the dots myself. Which competitors are winning? Which questions matter? What is influencing the answer? Where is the actual opportunity? What should marketing do next?

THE ORIGIN
I didn't want another dashboard.
I wanted the answer.

That is the origin of Vue X.

THE BUILD

I started with a prototype.

I wasn't trying to start another software company. I was trying to solve the problem in front of me.

The first version had one job: take a company, understand its market, ask the questions a real buyer might ask, observe the AI answer and make the result measurable.

Once that worked, the next questions became obvious.

PROTOTYPE ENGINESTAGE 0 / 6
MODULE 01
CAN WE FIND THE BRAND?
MODULE 02
CAN WE SEE WHO APPEARS INSTEAD?
MODULE 03
CAN WE COMPARE AI ENGINES?
MODULE 04
CAN WE UNDERSTAND THE SOURCES?
MODULE 05
CAN WE IDENTIFY THE GAP?
MODULE 06
CAN WE TELL THE MARKETER WHAT TO DO NEXT?
PROTOTYPE → PRODUCT
Vue X AI
THE PRODUCT PRINCIPLE

Built around the questions marketers actually ask.

01
Are we visible?
Measure where the brand appears across AI discovery.
02
Who is winning instead?
Understand competitors across the same buyer questions.
03
Why?
Trace the sources, topics and patterns shaping AI recommendations.
04
What should we do next?
Turn the evidence into prioritized opportunities.
BUILDING RULE
That sequence still guides how I build Vue X today. A feature only matters if it helps a marketer understand the market better or make a better decision.
13+ YEARS IN THE WORK

I know the problem because I've sat on the other side of the dashboard.

For more than 13 years, I've worked across performance marketing, growth, search, demand generation, analytics and marketing technology.

I've managed campaigns, built funnels, analyzed competitors, defended budgets, reported to leadership and been responsible for turning marketing data into commercial decisions.

That experience shaped Vue X differently. I don't look at AI visibility as another SEO metric. I look at it through the same questions a CMO or growth leader would ask:

Where are we losing? Why are we losing? What matters commercially? What do we do next?

More about how I work →
EXPERIENCE FIELD
PERFORMANCE
PRODUCT
SEARCH
PAID MEDIA
ANALYTICS
AI
DEMAND GEN
GROWTH
Vue X AI
Where are we losing?
Why are we losing?
What matters commercially?
What do we do next?
ACCESS SHOULD NOT BE AN ENTERPRISE PRIVILEGE

Powerful intelligence shouldn't require an enterprise budget.

Vue X is not being built to win by having the highest price or the longest feature list.

My goal is to give startups, growing companies and modern marketing teams access to serious AI discovery intelligence at a price they can actually justify.

As the platform grows, the capability will grow with it. But affordability will remain part of the product philosophy.

ACCESS CLEARANCE
LOCKED CHANNEL
Enterprise gate.
Budget barrier.
OPEN CHANNEL
Serious intel.
Fair clearance.
Better intelligence
Serious capability, not theater.
Fewer unnecessary layers
Clarity over enterprise bloat.
Fairer access
Priced for teams that need it.
Better intelligence. Fewer unnecessary layers. Fairer access.
WHERE THIS IS GOING

AI discovery is becoming part of how markets are formed.

Buyers are increasingly moving between search engines, AI assistants, communities, review platforms and company websites before making decisions.

Vue X started by measuring AI discovery. The ambition is broader: build one intelligence layer that helps marketers understand how their company is discovered, where competitors are gaining ground and where the next opportunity exists.

Dipuck Jones
Dipuck Jones
Founder, Vue X AI
Berlin
CLEARANCE OPEN

Built from a marketer's problem.
Built for what comes next.

We're still early. We're building fast. And we're building with one principle: make AI discovery easier to understand, easier to act on and accessible to the teams that need it.

© 2026 VueX AI. Built independently by Dipuck Jones.