MentionX started with a problem I experienced myself. After more than 13 years working across growth, performance marketing, search, analytics and emerging AI discovery, I wanted a simple answer to a simple question:
How does AI see my brand, who is winning instead, and what should I actually do about it?
The tools existed. The answer still didn't.
AI visibility was becoming increasingly important, but many of the products I looked at were priced for enterprise budgets rather than the marketers, startups and growing companies that actually need to understand this shift.
Visibility scores and dashboards were useful, but I still had to connect the dots myself. Which competitors are winning? Which questions matter? What is influencing the answer? Where is the actual opportunity? What should marketing do next?
That is the origin of MentionX.
I wasn't trying to start another software company. I was trying to solve the problem in front of me.
The first version had one job: take a company, understand its market, ask the questions a real buyer might ask, observe the AI answer and make the result measurable.
Once that worked, the next questions became obvious.
For more than 13 years, I've worked across performance marketing, growth, search, demand generation, analytics and marketing technology.
I've managed campaigns, built funnels, analyzed competitors, defended budgets, reported to leadership and been responsible for turning marketing data into commercial decisions.
That experience shaped MentionX differently. I don't look at AI visibility as another SEO metric. I look at it through the same questions a CMO or growth leader would ask:
Where are we losing? Why are we losing? What matters commercially? What do we do next?
MentionX is not being built to win by having the highest price or the longest feature list.
My goal is to give startups, growing companies and modern marketing teams access to serious AI discovery intelligence at a price they can actually justify.
As the platform grows, the capability will grow with it. But affordability will remain part of the product philosophy.
Buyers are increasingly moving between search engines, AI assistants, communities, review platforms and company websites before making decisions.
MentionX started by measuring AI discovery. The ambition is broader: build one intelligence layer that helps marketers understand how their company is discovered, where competitors are gaining ground and where the next opportunity exists.
We're still early. We're building fast. And we're building with one principle: make AI discovery easier to understand, easier to act on and accessible to the teams that need it.