MentionX vs HubSpot AEO: MentionXvsHubSpot AEO

HubSpot AEO tracks three AI engines for HubSpot customers. MentionX starts lower, adds Google’s own AI and your Google rank beside every answer to the same buyer question, and builds the fix in your brand for whatever site you run: WordPress, Ghost, Shopify or Netlify.

MentionX starts at$19.99a month
vs
HubSpot AEO starts at$50a month, beta, 3 engines

In one line: MentionX covers Google and AI in one row and ships the fix to any site, from $19.99. HubSpot AEO tracks three engines from $50.

Free. Your Google rank and AI answers side by side in about two minutes. Already on HubSpot AEO? Run MentionX next to it for 7 days and compare.

Checked 22 Oct 2026 against hubspot.com/products/aeo. MentionX prices from our live plan data.

One buyer question“Best CRM for a 20-person sales team”

Google organicRank 3, vela.ioRank 3
ChatGPTRecommends three rivalsNot named
GeminiNamed second of fiveMentioned
Google AI ModeFirst choice, two citationsRecommended
PerplexityCites a rival’s comparison pageNot named
Microsoft CopilotNamed thirdMentioned
Ranks 3 on Google, skipped by ChatGPT and PerplexityFix drafted: comparison page and a LinkedIn carousel, ready for approval
In HubSpot AEO: ChatGPT, Gemini and Perplexity. No Google AI Mode, no Copilot, no Google rank beside the answers, and content tools need Marketing Hub Pro or Enterprise.

Example brand and answers. Toggle to see what each pricing page lists.

8 rounds. MentionX takes all 8.

What decides whether AI recommends you, and what each tool does about it. Everything on the HubSpot AEO side is from its own pricing page, checked 22 Oct 2026.

Starting priceFrom $19.99 a monthFrom $50 a monthMentionX
Google rank beside the AI answerEvery plan, same rowNoMentionX
Google AI Mode and AI OverviewsAI Mode from Spark, AI Overviews on GalaxyNoMentionX
AI enginesUp to 7 in the plans, plus Claude, Grok and Meta AI as add-ons3: ChatGPT, Gemini, PerplexityMentionX
Build the fixCreative Studio and GEO Content AgentContent tools need Marketing Hub Pro or EnterpriseMentionX
Publish to the site you already runDrafts to WordPress, Ghost, Shopify, NetlifyFixes inside HubSpotMentionX
Proof for leadershipBoardroom slide deck from every scanNoMentionX
StatusLiveBetaMentionX

Being mentioned is not being chosen.

Most trackers count a mention. A buyer acts on the recommendation. MentionX measures both, and its headline number is Recommendation Rate: how often AI tells the buyer to pick you.

ChatGPTMentioned

“Best CRM for a 20-person sales team?”

  1. Northwind CRM
  2. Kestrel
  3. Pipewise
  4. Orbit Sales
  5. Vela

Named fifth in a list. Most visibility trackers count this as a win.

Google AI ModeRecommended

“Best CRM for a 20-person sales team?”

“For a team of 20, go with Vela: it is built for small sales teams and the pipeline view is the easiest to set up.”

This is the answer that wins the deal. Only this counts toward Recommendation Rate.

Example brands and answers.

HubSpot AEO points at the gap. MentionX closes it, on any site.

Seeing the gap is step one. MentionX decides what to fix, builds it in your brand, sends it to your site as a draft and measures whether AI changed its answer.

MentionXAll six steps, one workspace
  1. SeeGoogle rank + every AI answer, one row
  2. DecideAction Board, personas, intent coverage
  3. CreateCreative Studio, 19 formats, and articles
  4. PublishDrafts to WordPress, Ghost, Shopify, Netlify
  5. MeasureSame prompts, before and after
  6. ReportBoardroom deck from every scan
HubSpot AEOFrom its pricing page
  1. SeeVisibility, share of voice, sentiment on 3 engines
  2. DecideContent recommendations
  3. CreateContent tools with Marketing Hub Pro or Enterprise
  4. PublishInside HubSpot
  5. MeasurePrompt tracking over time
  6. ReportNo

Daily tracking is a mood ring. Weekly is a trend.

Ask an AI engine the same question twice and you can get two different answers minutes apart. That is how these models work. A daily line mostly charts that randomness, so it jumps without anything about your brand changing.

Teams who watch it chase false alarms: a drop on Tuesday, a recovery on Thursday, a meeting about neither. Nobody can ship a fix in a day anyway.

MentionX runs the same prompts four times a month and keeps every answer. The weekly trend shows what really moved after you published, and every point opens to the answers behind it.

Daily runsWeekly trend, same promptsIllustration

We knock on the front door. Scrapers climb through the window.

How a tool collects AI answers decides whether you can trust them. MentionX asks every engine the way a new buyer would, through its official API.

MentionX: official APIs

  • Fresh session every time. No login, no memory, no location, so the answer is what a new buyer sees, not what your own account has been trained on.
  • Within the rules. Each engine through its official API where one exists, and a licensed search API for Google AI Overviews and AI Mode.
  • Repeatable. The same prompts, the same way, every scan, so a change is a real change.
  • Stored as evidence. Every raw answer and citation is saved before any number is calculated.

Scraping a chat window

  • Biased answers. A logged-in chat knows the account, its history and its location. Your buyer is not that account.
  • Against the terms. Automated scraping of chat interfaces breaks most AI engines’ terms of use.
  • Fragile. When the chat interface changes, the data breaks or quietly goes missing.
  • Hard to audit. If an answer cannot be reproduced, neither can the number built on it.

HubSpot’s AEO page does not say whether answers are collected through each engine’s official API. Checked 22 Oct 2026.

The receipts.

Every capability, from measuring the answer to proving it moved. Count the red crosses.

MentionX vs HubSpot AEO, capability by capability
CapabilityMentionXHubSpot AEO
Measure
Your Google top-10 rank beside each AI answerEvery plan, one row per buyer questionNo
AI enginesAll 10: 7 in the plans, plus Claude, Grok and Meta AI as add-ons3: ChatGPT, Gemini, Perplexity
Google AI Mode, AI Overviews, Copilot, DeepSeekIncluded across Spark, Nova and GalaxyNo
Recommendation Rate: recommended, not just mentionedEvery scan, every engineVisibility and share of voice
Collected through official APIs, every answer storedOfficial APIs in fresh sessions; licensed search API for GoogleMethod not stated
Understand
Sources and citations AI relies onYes, including Reddit, YouTube and review sitesCitation analysis
ICP and buyer personasICP plus up to four personas, every KPI per personaMake My Persona, a separate free tool
Intent coverage across the buyer journeyCoverage by intent and buyer stage, with the gaps to fillNo
Sentiment and positioningYesSentiment
AI analyst over your own evidenceMentionie, answers only from your stored scansNo
Fix
Prioritised actionsAction Board with owners and due datesContent recommendations
Articles drafted from your scanGEO Content AgentWith Marketing Hub Pro or Enterprise
Posts, carousels, video, landing pagesCreative Studio: 19 formats, 7 channels, your brand kitNo
Drafts sent to the site you already runWordPress, Ghost, Shopify, NetlifyInside HubSpot
Prove
A slide deck leadership can openBoardroom deck from every scanNo
Every number traceableEach figure opens to the stored AI answers behind itNot stated
Plan
Starting priceFrom $19.99 a monthFrom $50 a month
Price per month$19.99, $149, $249, $599$50 for 25 prompts; more prompts sold separately
Buyer questions20 to 200 per plan, custom volumes for any plan25, more sold separately
TrackingWeekly on the same prompts, 4 full scans a monthNot stated
Free trial7 days on Spark and Nova25 prompts free, no card
Product statusLiveBeta

No = not offered on HubSpot AEO’s public pricing page (hubspot.com/products/aeo), checked 22 Oct 2026. Spotted a change? Tell us and we update this page.

Built for any website, not one CRM.

MentionX Spark is $149 a month for 100 buyer questions on ChatGPT, Gemini and Google AI Mode, your Google rank in the same row, Creative Studio and the GEO Content Agent, with drafts sent to WordPress, Ghost, Shopify or Netlify. HubSpot AEO is $50 a month for 25 prompts on three engines, and its content tools come with Marketing Hub Pro or Enterprise.

MentionX Spark$149a month, 100 buyer questions
  • ChatGPT, Gemini, Google AI Mode
  • Google top-10 rank in the same row
  • Creative Studio and articles, drafts to any CMS
HubSpot AEO$50a month, 25 prompts, beta
  • ChatGPT, Gemini, Perplexity only
  • No Google rank, no Google AI Mode
  • Content tools need Marketing Hub Pro or Enterprise

HubSpot AEO details from hubspot.com/products/aeo, checked 22 Oct 2026. MentionX prices from our plan data.

Plan for plan.

HubSpot AEO is one plan: $50 a month for 25 prompts, with more prompts sold separately. MentionX has four plans.

MentionX

Starter

$19.99 a month

ChatGPT and Gemini, Google rank row, 3 seats

  • Starts at$19.99 vs $50
  • Google rankMentionX only
  • Any CMSMentionX
HubSpot AEO

AEO

$50 a month

25 prompts on ChatGPT, Gemini, Perplexity, beta

MentionX

Spark

$149 a month

100 buyer questions, ChatGPT, Gemini, Google AI Mode, 7-day trial

  • Google AI ModeIncluded
  • Creative StudioIncluded
  • Boardroom deckIncluded
HubSpot AEO

No match

HubSpot AEO does not cover Google AI Mode

MentionX

Nova

$249 a month

150 buyer questions, 6 engines, unlimited seats

  • Engines6 vs 3
  • Copilot and DeepSeekIncluded
  • Google rankMentionX only
HubSpot AEO

No match

HubSpot AEO tracks 3 engines

MentionX

Galaxy

$599 a month

200 buyer questions, 7 engines incl. Google AI Overviews

  • Engines7 vs 3
  • AI OverviewsIncluded
  • Google rankMentionX only
HubSpot AEO

No match

HubSpot AEO does not cover Google AI Overviews

Ten AI engines, named on every plan.

MentionX includes Google AI Mode, AI Overviews, Copilot and DeepSeek in its plans. HubSpot AEO tracks ChatGPT, Gemini and Perplexity.

AI engines by plan, MentionX and HubSpot AEO
EngineSparkNovaGalaxyHubSpot AEO
ChatGPTIncludedIncludedIncludedIncluded
GeminiIncludedIncludedIncludedIncluded
Google AI ModeIncludedIncludedIncluded—
Perplexity—IncludedIncludedIncluded
Microsoft Copilot—IncludedIncluded—
DeepSeek—IncludedIncluded—
Google AI Overviews——Included—
ClaudeAdd-onAdd-onAdd-on—
GrokAdd-onAdd-onAdd-on—
Meta AIAdd-onAdd-onAdd-on—

MentionX vs HubSpot AEO, answered.

Checked 22 Oct 2026 against hubspot.com/products/aeo. If HubSpot AEO changes its page, tell us and we update this one.

What is the difference between MentionX and HubSpot AEO?

HubSpot AEO (beta) tracks 25 prompts on ChatGPT, Gemini and Perplexity for $50 a month and recommends content to create inside HubSpot. MentionX starts at $19.99, covers Google AI Mode and AI Overviews too, puts your Google top-10 rank beside every AI answer to the same buyer question, and builds the fix with Creative Studio and the GEO Content Agent for WordPress, Ghost, Shopify or Netlify.

Is MentionX cheaper than HubSpot AEO?

To start, yes: MentionX Starter is $19.99 a month and HubSpot AEO is $50. HubSpot’s content creation tools come with Marketing Hub Pro or Enterprise; MentionX includes Creative Studio and the GEO Content Agent from Spark ($149).

Which AI engines does HubSpot AEO track?

ChatGPT, Gemini and Perplexity. MentionX includes up to seven in its plans, among them Google AI Mode, Google AI Overviews, Microsoft Copilot and DeepSeek, with Claude, Grok and Meta AI as add-ons.

Do I need HubSpot to use MentionX?

No. MentionX works with any website and sends drafts to WordPress, Ghost, Shopify or Netlify. If you run HubSpot, you can keep it as your CRM and use MentionX for the AI answer, the Google rank beside it and the fix.

Does HubSpot AEO show Google rankings next to AI answers?

No. HubSpot’s AEO page lists AI visibility, share of voice, sentiment and citations, not Google organic rank. MentionX fetches Google’s organic top ten for each buyer question and shows it in the same row as the AI answers, on every plan.

Can MentionX create content to fix what it finds?

Yes. The GEO Content Agent drafts articles from your scan evidence, and Creative Studio makes posts, carousels, video and landing pages in 19 formats in your brand kit, with every number checked against the scan. Drafts go to your site for approval.

Your buyers are asking. Hear the answer.

See your Google rank and every AI answer for your buyer questions, side by side, with the fix ready to draft. From $19.99 a month, or seven days free on Spark and Nova.

Or start the 7-day free trial on Spark or Nova. See every MentionX price.

Weighing someone else too?