Measure · How buyers actually decide

Intent Coverage

Are you only winning the easy category questions, or also when buyers compare, evaluate and switch?

What is Intent Coverage?

Intent Coverage spreads every scan's prompts across six buyer intents, from category discovery to brand evaluation, and shows your Recommendation Rate and Mention Rate for each. It shows where in the buying journey AI drops you.

See my Intent CoverageSee the methodology
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How it works

How Intent Coverage works: Six intents on every scan

1Category discovery · about 30%

Open questions like "best tools for…".

2Use cases · 20% and buying criteria · 15%

Scenario fit, then pricing, security and integrations.

3Competitive · 15% and alternatives · 10%

Head-to-head comparisons and "alternatives to…" when buyers switch.

4Brand evaluation · 10%

Direct questions about your brand, where mention-to-recommend gaps often show first.

Read it with

Metrics related to Intent Coverage: Three numbers that tell the full story.

Rate per intent

Recommendation and Mention Rate for each of the six families on Overview.

Per-prompt view

Open any intent to see the exact prompts and answers behind it.

Weak spot first

The intent with the lowest rate is usually where content work pays off fastest.

One

One blended number vs six intents: Where you win depends on what the buyer asked.

One number

A single visibility score hides which kind of question you lose.

By intent

Strong on brand evaluation, weak on category discovery and alternatives.

Example pattern. Category discovery is usually where new buyers find a shortlist.

Raise it

How to improve your Intent Coverage: From the number to the fix.

FixPrompt Library

A prompt library is the set of buyer questions you track across AI engines. MentionX generates it from your website and …

Explore →MeasureRecommendation Rate

Recommendation Rate is the share of AI answers to real buyer prompts in which an engine recommends your brand as an opti…

Explore →FixAction Board

AI content gap analysis finds the themes, sources and claims engines use when they recommend competitors instead of you.…

Explore →UnderstandCompetitor Tracking

AI competitor tracking measures how often AI engines mention and recommend each competitor on the same buyer prompts as …

Explore →
Intent Coverage FAQ

Intent Coverage FAQ: Questions about the metric.

How it is counted, what a good number is, and how to move it.

They are the reasons behind a question: discovering a category, fitting a use case, checking criteria, comparing vendors, finding alternatives or evaluating one brand. AI answers each differently.

Many brands appear in broad category answers but disappear when buyers compare or evaluate. Intent Coverage shows exactly where that happens.

MentionX sets the mix automatically for each scan size. You can edit, add or import prompts at any time.

It borrows the idea, but it measures AI recommendations on buyer prompts, not keyword rankings or search volumes.

Start free

What is your Intent Coverage?

Enter your URL and market. Your first scan shows it on every engine in your plan.

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