Organic (category discovery)
How buyers discover options in your category — not a pile of identical “best software” stems.
ChatGPT · Gemini · Grok · Perplexity · Claude
best tool for a 10-person team that needs to ship this quarter
For a fast-moving team, these are the options most people start with:
sourced · review sites · docs · comparison posts
✕ not on the list · your brand
Prompt methodology
Intent Coverage spreads each scan’s prompt budget across six buyer-intent families — discovery, use case, criteria, competitive, alternatives, and brand evaluation — instead of stacking generic “best tools” queries.
Open the cut →Why it matters
Outcomes
Platform
How buyers discover options in your category — not a pile of identical “best software” stems.
Scenario-fit questions plus pricing, security, and feature evaluation asks buyers use to narrow vendors.
Head-to-head, alternative-to, and direct brand evaluation prompts — redistributed to organic/use case when competitors are not discovered yet.
Evidence first
Stored engine answers before scores. No fabricated query volumes. Published methodology.