Five rivals, every published plan, one market map. Each rival number comes from that vendor's own pricing page and carries its check date. Where a rival is the better fit, we say so.
MentionX tracks how often AI engines recommend your brand, stores every answer as evidence and exports board-ready decks. Rivals differ on price, prompt allowance, engines, tracking frequency and integrations, so each comparison matches plans one to one.
Sources: otterly.ai/pricing, scrunch.com/pricing, semrush.com/pricing/seo-ai-search, checked 12 Oct 2026. Monthly list prices in USD. Prompt counts are not like for like: Semrush counts prompts tracked per day, Scrunch counts custom prompts and adds industry prompts. Dashed lines join plans with equal cost per prompt.
| Plan | Monthly price | Prompts | Engines |
|---|---|---|---|
| MentionX Spark | $59 | 50 | 3 |
| MentionX Nova | $149 | 150 | 6 |
| MentionX Galaxy | from $299 | 150 | 10 |
| Otterly Lite | $29 | 15 | 4 + paid add-ons |
| Otterly Standard | $189 | 100 | 4 + paid add-ons |
| Otterly Premium | $489 | 400 | 4 + paid add-ons |
| Scrunch Starter | $300 | 350 | 7 engine families |
| Scrunch Growth | $500 | 700 | 7 engine families |
| Semrush Starter | $199 | 50 a day | Google, ChatGPT, Perplexity, Gemini and more |
| Semrush Pro+ | $299 | 100 a day | Google, ChatGPT, Perplexity, Gemini and more |
| Semrush Advanced | $549 | 200 a day | Google, ChatGPT, Perplexity, Gemini and more |
Buyers ask more than ChatGPT. Here is who covers which engine, and whether it is included, a pick, a paid add-on or Enterprise only.
| Engine | MentionX Nova$149/mo | MentionX Galaxyfrom $299/mo | Otterlyall plans | PeecStarter to Advanced | ProfoundEnterprise | Scrunchall plans | SemrushAI Visibility |
|---|---|---|---|---|---|---|---|
| ChatGPT | Included | Included | Included | Pick 3 | Included | Included | Included |
| Gemini | Included | Included | Paid add-on+$59/mo | Pick 3 | Included | Included | Included |
| Google AI Mode | Included | Included | Paid add-on+$59/mo | Pick 3 | Included | Included | Not listed |
| Perplexity | Included | Included | Included | Paid add-on | Included | Included | Included |
| Claude | Included | Included | Paid add-on+$109/mo | Enterprise only | Included | Included | Not listed |
| Google AI Overviews | Included | Included | Included | Pick 3 | Included | Included | Not listed |
| Microsoft Copilot | Not included | Included | Included | Pick 3 | Included | Not listed | Not listed |
| Meta AI | Not included | Included | Not listed | Not listed | Not listed | Included | Not listed |
| DeepSeek | Not included | Included | Not listed | Enterprise only | Included | Not listed | Not listed |
| Grok | Not included | Included | Not listed | Enterprise only | Not listed | Not listed | Not listed |
From each vendor's pricing page, 12 Oct 2026. Semrush names Google Search, ChatGPT, Perplexity and Gemini "and more"; engines it does not name are marked not listed. Profound Enterprise also lists Exa Search.
What each one is best at, its plan ladder and how many engines it covers. Open any one for the plan-by-plan detail.
Evidence-first AI visibility: every number links to a stored answer, with Boardroom decks and Mentionie on every plan.
Best atProof for leadershipPrompt tracking with the lowest entry price, plus API, MCP and Looker Studio on higher plans.
Best atLowest entry pricePersona-based prompt tracking with page audits, built for large prompt sets.
Best atMost prompts per dollarA full SEO suite with AI Visibility built in, so keywords, audits and AI answers share one login.
Best atSEO and AI in one suiteAI search analytics with daily tracking and unlimited users, plus separate agency plans.
Best atDaily tracking, unlimited usersEnterprise answer-engine analytics, sold through a free trial and a custom Enterprise plan.
Best atEnterprise programsPrices and limits come from each rival's public pricing page. If a number is not published, we say so.
Every page shows when it was checked and links to the source, so anyone can verify it in one click.
Plans are paired by price and prompt allowance, not by name, and differences are shown both ways.
Daily tracking, integrations and lower entry prices are listed as strengths. Our own numbers come from live plan data.
On public pricing pages checked on 12 Oct 2026, Otterly Lite has the lowest entry price at $29 a month for 15 prompts. Per prompt, Scrunch Growth is lowest at about $0.71, and MentionX Nova is about $0.99. Engine coverage differs, so compare both.
MentionX Galaxy tracks 10 engines: ChatGPT, Gemini, Google AI Mode, Perplexity, Claude, Google AI Overviews, Microsoft Copilot, Meta AI, DeepSeek, Grok. Profound lists up to 9 and Scrunch lists up to 7.
Every number links to the stored AI answer behind it, scores are calculated in code with a published methodology, and Boardroom turns a scan into a deck leadership can open.
Each page shows its check date (12 Oct 2026) and links to the vendor's pricing page. MentionX prices are read from our live plan data, so they change the moment our plans do.
Your first scan shows how often AI recommends you, who wins instead and which sources it trusts. Free for 7 days on Spark and Nova.
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