For product marketing teams

Product marketing on the AI shortlist.

See who AI recommends on category, feature and comparison prompts, how it positions you against each rival, and the answers your sales team can quote.

What is AI shortlist tracking?

Measuring which brands AI engines recommend when buyers ask category, use-case and "A vs B" questions, and how each brand is positioned. MentionX tracks your Recommendation Rate on those prompts and stores every answer.

See our AI shortlistWatch a scan
Priya NairProduct Marketing Lead · example persona
ChatGPTChatGPTGeminiGeminiGoogle AI OverviewsGoogle AI OverviewsGoogle AI ModeGoogle AI Mode
Scan 0425 · Vela CRM · exampleReading 4 engines
AI answers, as they land
ChatGPTbest crm for forecasting1 Kestrel · 2 Pipewise · 3 Vela · cites toolcompare.exampleYou: #3
Google AI Modevela vs pipewiseRecommends Vela for mid-size teams · cites vela.example/compareYou: recommended #1
Google AI Overviewscrm with email sequencesRecommends Pipewise, Halyard · cites pipewise.example/featuresYou: not listed
Geminikestrel vs vela"Kestrel for enterprise, Vela for speed" · cites stackreviews.exampleYou: framed second
Shortlist4 engines
“best crm for forecasting”
#1 Kestrel4 of 4 engines
#2 Pipewise3 of 4 engines
#3 Vela CRM (you)2 of 4 enginesYou
#4 Halyard1 of 4 engines
Battlecard evidenceFor sales
"For mid-size teams that want forecasting without an enterprise contract, Vela is the better fit; Pipewise needs an add-on for forecasting."Google AI Mode · vela vs pipewise · stored answer
Quote as writtenSource linkedAdd to deck
4engines200prompts#3on the shortlist4rivals trackedExample data · invented brands
The PMM view

MentionX features for Product marketing: Four instruments for product marketing

01 · COMPETITOR TRACKING

Win and loss on every comparison prompt

A rival is recommendedYou are mentionedYou are recommended
Competitor Tracking →02 · INTENT COVERAGE

Where you make the shortlist

Recommendation Rate in four of the six buyer intents each scan covers.

Intent Coverage →03 · BRAND SENTIMENT AND POSITIONING

Strengths AI credits to you

Share of answers that name each strength when they describe you.

Brand Sentiment & Positioning →04 · BOARDROOM DECK

Arm sales with answers they can quote

Turn a scan into a deck: the shortlist by prompt, how AI positions each rival and the quotes that win deals, each linked to its stored answer.

Competitive readout · Q3
Shortlist by promptRival positioningQuotes for sales
Boardroom Deck →

Example data. Invented brands and numbers.

The positioning loop

How Product marketing teams use MentionX: From shortlist to sales-ready, in four moves

01Map the prompts

Category, use-case, feature and A vs B questions your buyers actually ask.

02See the shortlist

Who AI recommends on each, in what order, on every engine.

03Fix the positioning

Close the claims and pages behind lost comparisons, then re-scan.

04Arm sales

Share the answers and quotes as a Boardroom deck sales can use.

Priya NairProduct Marketing Lead · example persona
Win-loss review

Product marketing in practice: Find where the shortlist is decided

Priya Nair · Product Marketing Lead

Sales says prospects arrive already comparing us with Kestrel. Where does that start?

You · PMM

On "best CRM for forecasting" AI ranks Kestrel first on all four engines and calls us the fast-setup option. Here are the answers and the claims it repeats.

Example conversation. Invented people and numbers.

Proof

Product marketing results with MentionX: The shortlist, before and after

Before3 of 10 comparison prompts shortlist youWe assumed we were on the shortlist. We were on it for three prompts in ten.
After 1 qtr6 of 10 comparison prompts shortlist youNew comparison pages and a corrected feature listing put us on six. Sales has the quotes.

Example only. Invented numbers to show the format.

NovaRecommended$249 /month
  • 4 AI engines, 200 buyer prompts
  • Unlimited competitors and decks
  • Mentionie, 800 messages a month
  • GEO Content Agent, 30 drafts a month
Choose Nova
The right plan

MentionX plan for Product marketing: Every comparison prompt, every engine

Nova tracks 200 prompts across ChatGPT, Gemini, Google AI Overviews and Google AI Mode, with unlimited competitors and Boardroom decks for every readout.

Compare all plans
Questions

Product marketing FAQ: What product marketers ask first

Can MentionX track A vs B prompts?

Yes. Add comparison and alternatives prompts for any rival, and MentionX shows who AI recommends on each, on every engine in your plan.

How many competitors can we track?

Competitors are unlimited from Spark; Starter includes 3.

Can sales use the answers?

Yes. Every answer is stored with its citations, and Boardroom exports the shortlist and quotes as a deck.

Which engines does Nova cover?

ChatGPT, Gemini, Google AI Overviews and Google AI Mode. Galaxy covers all 5.

Other teams

Working with another team?

Your next readout

See which brands AI shortlists for your category.

Your first scan maps the shortlist. Free is a plan ($0, ChatGPT): 20 prompts the first week, then 10 a week. There is no 7-day trial, and payment for a paid plan is asked on the dashboard, after the company URL and the market.

See our AI shortlist
Prefer to talk first?Talk to the founder· 20 min