Understand · Who wins instead

Competitor Tracking

When AI doesn't recommend you, who does it recommend? See every rival on the same prompts.

What is AI competitor tracking?

AI competitor tracking measures how often AI engines mention and recommend each competitor on the same buyer prompts as you, and in what position. MentionX finds your competitors automatically and tracks unlimited rivals.

All plans · unlimited competitors from Spark (3 on Starter)
The formula

How Competitor Tracking is calculated: Share of voice

Share of voice=
your mentions
mentions of all tracked brands on the same prompts
Prompts150

Same set for every brand

Brands tracked6

You plus five rivals

Your mentions212

Example numbers

Share of voice18%

212 of 1,180 mentions

Read it with

Metrics related to Competitor Tracking: Three numbers that tell the full story.

Average position

Where each brand ranks when it makes the shortlist.

Prompts you lose

Prompts where a competitor is recommended and you are not, ranked.

Exact wording

Open any answer to read how the engine describes each competitor.

Your

Your score alone vs the shortlist: Your number only means something next to theirs.

On its own

Recommendation Rate 34%. Good or bad?

Next to rivals

Kestrel 52%, Pipewise 41%, you 34%: two places to climb on the same prompts.

Example numbers. Competitors are found automatically and you can add your own.

Raise it

How to improve your Competitor Tracking: From the number to the fix.

Competitor Tracking FAQ

Competitor Tracking FAQ: Questions about the metric.

How it is counted, what a good number is, and how to move it.

MentionX runs your buyer prompts on every engine and records which brands each answer mentions and recommends, so you see who wins each prompt.

Unlimited from Spark, and up to 3 on Starter. MentionX also suggests the competitors AI already compares you with.

Your mentions divided by the mentions of every tracked brand on the same prompts.

Yes. Open the answer to read the wording, and check Citation & Source Intelligence for the pages the engine used.

Start free

What is your Competitor Tracking?

Enter your URL and market. Your first scan shows it on every engine in your plan.

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