By industry · Professional Services

A handful of firms get named. Is yours one of them?

People ask AI to name a lawyer, accountant or consultant. MentionX shows who the engines name, in which cities and practices, and why.

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example scene · buyer → AI engine
A buyer types
“”
Waiting for the question
1. Firm ARecommended
2. Firm BRecommended
3. Firm CMentioned
Your firmNot in the answer
Example scene with placeholder names. Your scan shows the real answers.
What the research says · professional services

Outside evidence, before your own scan exists.

Agency study
~34%
of mentions went to the top three firms per city and practice
Agency study
~6%
overlap between the firms ChatGPT and Perplexity named
The number that matters
How often AI picks you
We never guess it. Your first scan measures it, and it shows up here instead of the research.
Run your first scan →
These are third-party studies, many from vendors with something to sell. They are hypotheses to test, not MentionX results. Your first scan replaces them with your own numbers.
Chapter 1 · The shortlist forms

One sentence. Three or four names. Then the buyer stops looking.

Nobody scrolls ten blue links any more. The answer is the shortlist, and the shortlist is the market. In professional services, a name that is not in it is not in the room.

Most tools stop here and tell you whether you appeared. That is the easy question.

Share of the answer, per brand · placeholder
Firm ARecommended
Firm BRecommended
Firm CMentioned
Your firmNot in the answer
Chapter 2 · Where the answer came from

Ranking on Google does not mean AI will name you.

A study of 38,000 AI answers about law firms found the top three firms in each city and practice area took about a third of mentions, and different engines named different firms. Directories were heavily cited.

THEANSWER1Professional directoryplaceholderdirectory.example2Ranking listingplaceholderranking.example?Your pagesometimes citedyour-firm.example
Chapter 3 · The gap

Not “you are missing”. Which page, which question, which answer.

Your share of answers
Read from your scan, never estimated. Ring shown with placeholder fill.
01
Missing from the directories engines cite
Perplexity cited a legal directory in nearly every answer.
02
Named on one engine, absent on another
Engines disagree, so one check misses most of the picture.
03
No page proves a specific practice area
Generic service pages do not match specific buyer questions.
Chapter 4 · What happens next

Seeing the gap is not the product. Closing it is.

Every gap becomes an ordered fix. Do them in order, rescan, and watch your name climb the shortlist.

The shortlist · example
Today
1Firm ARecommended
2Firm BRecommended
3Firm CMentioned
4Your firmNot in the answer
1
Claim and complete the top directories for your field
Start with the ones your scan shows engines citing.
2
Build one strong page per practice area and city
Match how buyers phrase the question.
3
Track every engine, not one
Your visibility can be strong on one and zero on another.
Chapter 5 · What it is worth

A mention is not the goal. Pipeline is.

The question leadership asks is never “are we mentioned”. It is what the fix is worth. Each gap is tied to the revenue it touches, so the order of work has a number next to it.

1
In the answer
Your brand makes the shortlist.
2
Buyers act
They visit, compare and ask for a demo.
3
Pipeline
Opportunities tied to the fix.
[YOUR PIPELINE NUMBER]
4
Revenue
The number leadership signs off on.
[YOUR REVENUE NUMBER]
professional services FAQ

What teams in professional services ask first.

Does it work for any professional service?

Yes. Prompts are discovered from your URL.

Can I see competing firms?

Yes. Competitor share of voice is part of every scan.

Is the study neutral?

It comes from an agency that sells to law firms, so treat it as a hypothesis until your scan confirms it.

Other industries
B2B SaaS & TechnologyE-commerce & RetailFinancial Services & FintechHealthcare & ClinicsTravel & HospitalityEducation & EdTechAll industries →

Find your gap before your buyer finds your rival.

Stored engine answers before scores. No fabricated query volumes.

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