By industry · Travel & Hospitality

Booking sites are cited more than your own website.

Travellers ask AI where to stay and what to do. MentionX shows which hotels and operators get named, and which sources the engines trust.

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example scene · buyer → AI engine
A buyer types
“”
Waiting for the question
1. Hotel A (chain)Recommended
2. Hotel B (chain)Recommended
3. Hotel CMentioned
Your hotelNot in the answer
Example scene with placeholder names. Your scan shows the real answers.
What the research says · travel

Outside evidence, before your own scan exists.

Vendor study
55%
of citations came from online travel agencies
Vendor study
72%
of top-recommended hotels belonged to chains or groups
The number that matters
How often AI picks you
We never guess it. Your first scan measures it, and it shows up here instead of the research.
Run your first scan →
These are third-party studies, many from vendors with something to sell. They are hypotheses to test, not MentionX results. Your first scan replaces them with your own numbers.
Chapter 1 · The shortlist forms

One sentence. Three or four names. Then the buyer stops looking.

Nobody scrolls ten blue links any more. The answer is the shortlist, and the shortlist is the market. In travel, a name that is not in it is not in the room.

Most tools stop here and tell you whether you appeared. That is the easy question.

Share of the answer, per brand · placeholder
Hotel A (chain)Recommended
Hotel B (chain)Recommended
Hotel CMentioned
Your hotelNot in the answer
Chapter 2 · Where the answer came from

Booking sites, blogs and Reddit decide the recommendation.

A study of 145 top-recommended hotels found booking sites supplied most citations, and nearly all the hotels had a presence on YouTube, travel blogs and Reddit. Independents trail chains in visibility.

THEANSWER1Booking siteplaceholderbooking-site.example2Travel blogplaceholdertravel-blog.example?Your pagerarely citedyour-hotel.example
Chapter 3 · The gap

Not “you are missing”. Which page, which question, which answer.

Your share of answers
Read from your scan, never estimated. Ring shown with placeholder fill.
01
Thin or inconsistent presence on booking sites
The sources engines cite most carry your weakest profile.
02
No footprint in blogs, video and community threads
Top-recommended hotels were nearly all present there.
03
No differentiated story to quote
Independents need a reason the engine can repeat.
Chapter 4 · What happens next

Seeing the gap is not the product. Closing it is.

Every gap becomes an ordered fix. Do them in order, rescan, and watch your name climb the shortlist.

The shortlist · example
Today
1Hotel A (chain)Recommended
2Hotel B (chain)Recommended
3Hotel CMentioned
4Your hotelNot in the answer
1
Complete and align your booking-site profiles
Same photos, amenities and positioning everywhere.
2
Earn mentions in travel blogs and video
Pick the destinations your guests ask about.
3
Write the one-line story an engine can repeat
Who stays here and why it beats the chain.
Chapter 5 · What it is worth

A mention is not the goal. Pipeline is.

The question leadership asks is never “are we mentioned”. It is what the fix is worth. Each gap is tied to the revenue it touches, so the order of work has a number next to it.

1
In the answer
Your brand makes the shortlist.
2
Buyers act
They visit, compare and ask for a demo.
3
Pipeline
Opportunities tied to the fix.
[YOUR PIPELINE NUMBER]
4
Revenue
The number leadership signs off on.
[YOUR REVENUE NUMBER]
travel FAQ

What teams in travel ask first.

Can independents compete with chains?

The research shows a visibility gap. Your scan shows how large it is for your destination.

Does it cover tours and restaurants?

Yes. Any category with buyer-style prompts.

Is seasonality a factor?

Weekly rescans show how answers move across the season.

Other industries
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Find your gap before your buyer finds your rival.

Stored engine answers before scores. No fabricated query volumes.

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