Report · One score, published method

GEO Performance Scoring

One visibility score your team can track, with a published formula instead of a black box.

What is a GEO performance score?

A GEO performance score summarises how visible your brand is in AI answers. MentionX's Visibility Score combines mention rate, average position and citation share with published weights, calculated in code.

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The formula

How GEO Performance Scoring is calculated: Visibility Score

Visibility Score=
weighted mention rate + position + citation share
published weights, versioned per scan
Mention rate52%

Example

Average position2.4

When shortlisted

Citation share9%

Example

Score versionRecorded

Reruns stay comparable

Read it with

Metrics related to GEO Performance Scoring: Three numbers that tell the full story.

Scorecard

Visibility Score, Mention, Recommendation and First-choice Rate, citation share, position and share of voice.

Methodology

Formulas and weights are published on the methodology page.

Versioned

Every scan records the scoring version it used.

Opaque

Opaque scores vs a published formula: One number you can explain to anyone.

Black-box score

A score from a vendor that cannot tell you how it was made.

GEO Performance Score

Weights and inputs published, calculated in MentionX's own code from stored answers.

Same inputs give the same score, every time.

Raise it

How to improve your GEO Performance Scoring: From the number to the fix.

MeasureRecommendation Rate

Recommendation Rate is the share of AI answers to real buyer prompts in which an engine recommends your brand as an opti…

Explore →ReportBoardroom Deck

The Boardroom deck turns a MentionX scan into a ready-to-present PowerPoint about how AI talks about your brand: visibil…

Explore →UnderstandAnswers & Evidence

Answer evidence is the full text, ranking and citations of every AI answer behind a metric. MentionX stores each answer …

Explore →ReportMetrics CSV Export

Yes. MentionX exports every scan metric as CSV, by brand, engine and prompt, for spreadsheets, Looker Studio or agency r…

Explore →
GEO Performance Scoring FAQ

GEO Performance Scoring FAQ: Questions about the metric.

How it is counted, what a good number is, and how to move it.

Track how often AI mentions and recommends you, your position and your citation share on the same prompts over time. MentionX combines them into a Visibility Score.

Yes. Formulas and weights are published on the MentionX methodology page.

So results stay comparable over time; if the method changes, scans say so.

Recommendation Rate for whether AI chooses you; Visibility Score for overall presence.

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What is your GEO Performance Scoring?

Enter your URL and market. Your first scan shows it on every engine in your plan.

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