ForLaw firms

When clients ask ChatGPT for the best law firm for their matter, does it name you?

Clients now ask AI who to hire before they ask a colleague. MentionX shows what ChatGPT and Gemini say about your firm, whether it's accurate, who they recommend instead, and where you rank on Google.

Get your free AI check →See how you win

Google · illustrative#6AI: wrong fact

AI answer · illustrative

Best restructuring law firms for a mid-sized company?

Firm BNamed

Firm CNamed

Firm AWrong fact

The problem

You're losing buyers you never see

The shortlist starts with AI. A general counsel or business owner asks "best employment law firms near me" or "top arbitration firms". AI names a few firms. If you're not one of them, you won't get the pitch.

Legal directories and rankings aren't enough anymore. You've worked hard for your directory rankings, but AI may still name other firms, or describe yours wrongly.

Your reputation is being summarised. AI decides whether you sound "leading" or just "mid-market", and an old news story can creep into that summary.

Wrong facts. AI may name the wrong practice areas, a partner who left, offices you've closed, or services you don't offer.

Illustrative journey

A lost mandate never shows up in your pipeline. The client just calls another firm.

Right now

What AI says about you right now

Right now, clients are asking AI about firms like you. You can't see whether you're named, what it says about your firm, or whether it's true. MentionX shows you, answer by answer.

Your AI report · todayIllustrative

Are you named?Unknown

What does it say about you?Unknown

Is it true?Unknown

Who is named instead?Unknown

Example

Example: what a buyer might hear (illustrative, not a real result)

Example only. Firm names are placeholders.
A client asks: "Best restructuring law firms for a mid-sized company?"
AI answer: names Firm B and Firm C. Lists Firm A for "property law" only.
Google: Firm A ranks #6.
What MentionX shows: a wrong fact that hides Firm A's restructuring practice, the outdated page AI relies on, and a draft practice page to correct it.

How you win

How you win buyers, step by step

Seven steps, from seeing the problem to proving the fix worked.

Step 1

See what every AI tool tells clients

Not just ChatGPT. MentionX asks ChatGPT, Gemini, Google AI Mode, Google AI Overviews, Perplexity, Microsoft Copilot and DeepSeek the questions clients really ask, such as "which firm should handle our employment dispute?", and saves every answer word for word. (The number of AI tools depends on your plan.)

Answers · 7 AI toolsIllustrative

Best restructuring law firms for a mid-sized company?

ChatGPTNo

GeminiNamed

Google AI ModePartly

Google AI OverviewsNo

PerplexityNamed

Microsoft CopilotNo

DeepSeekNo

Tools available depend on your plan

Step 2

Catch the wrong facts

Fact Check puts what AI says next to the facts on your own website, such as the wrong practice areas, a partner who has left, an old office or a service you don't offer. You see the wrong claim, the exact quote and how often it comes up.

Fact CheckIllustrative

AI says · ChatGPT

“property law”

● Wrong

Your website says

✓ Confirmed fact

Engine

ChatGPT

Confidence92%

Seen in7 of 20 answers

Wrong 3Outdated 2Unverified 1Correct 14

Step 3

Hear how AI describes you

Does AI call you "leading, highly regarded" or "smaller, less experienced"? See the good and the bad for each AI tool, next to how it describes your competitors.

Brand SentimentIllustrative

Practice expertiseNegative

ReputationPositive

PartnersMixed

ResponsivenessPositive

Step 4

See who AI names instead of you

Find out which firms AI recommends when it leaves you out, and what it says about them that it doesn't say about you.

Competitors · share of AI mentionsIllustrative

	Named	Described as
Firm B	Yes	“trusted”
Firm A	Wrongly	“property law”

Step 5

AI answer and Google rank, side by side

For each buyer question, one row: the AI answer first, then where you rank on Google. You'll know if you're winning both, losing both, or ranking on Google while AI ignores you.

AI answer and Google rankIllustrative

Best restructuring law firms for a mid-sized company?

1 · AI answer

Firm BNamed

Firm CNamed

Firm AWrong

2 · Google top 10

6Firm A

StatusRanks on Google · AI gets it wrong

Step 6

Find the websites AI listens to

See which legal directories, news articles, LinkedIn posts, forums and review pages shape what AI says, and which of them help your competitors. MentionX doesn't post on social media for you.

Sources AI citesIllustrative

1Legal directory18 citesFavours rivals

2News article12 citesMentions you

3LinkedIn9 citesFavours rivals

4Forum7 citesMentions you

5Review page4 citesFavours rivals

Step 7

Fix the gaps, in order

The Action Board turns each gap into one clear task, most important first. MentionX can draft the fix, such as a practice-area page, an article or a LinkedIn carousel in your firm's style. Drafts go to your website for you to approve; nothing goes live on its own.

Action Board → Creative StudioIllustrative

1Publish practice-area pageTop priority

2Update offices pageNext

3Draft LinkedIn carouselNext

Practice page draft · in your brand styleAwaiting your approval

Proof

Proof it worked

MentionX asks the same questions again every week, so you see whether AI's answers change over time. Board-ready slides and a shareable PDF are included.

Illustrative only, not a real result: Before: AI leaves you out and repeats a wrong fact. After the fix: the weekly re-check shows whether AI now names you and quotes the right facts, with the trend over time.

Weekly re-check · same questionsIllustrative

Before: left out · wrong factAfter: named · right factsIllustrative, no real data

Questions

We already have strong directory rankings and a good website.

That helps, because AI reads both. MentionX shows whether AI actually names you because of them.

Is this only about ChatGPT?

No. MentionX checks ChatGPT, Gemini, Google AI Mode, Google AI Overviews, Perplexity, Microsoft Copilot and DeepSeek, and shows your Google rank next to each AI answer.

Is this real, or a guess?

Every AI answer is saved word for word before anything is counted. You can open any number and read the answer behind it.

Is it worth the money?

Plans start from $19.99/month (USD). That's less than one lost mandate costs your firm.

Do you work with legal directories?

No. We have no link with any legal directory. We show which sources AI cites when it talks about your firm. MentionX compares what AI says with your own website. It does not check regulators, registries or directories.

Can we check several offices and practice areas?

Yes. You choose the questions for each market and practice area.

Will it post anything for us?

No. MentionX drafts the content. You review it and publish it yourself.

From the founder

"I've spent 13 years helping businesses get found on Google. AI answers are a new problem on top of that: clients now get a shortlist of firms before they ask anyone for a referral." — Dipuck, founder of MentionX

Free AI check

Get your free AI check

We run 20 real client questions on ChatGPT and Gemini, send you a PDF report on what they say about your firm and your rivals, and invite you to a short demo.

Get your free AI check →