Clients now ask AI who to hire before they ask a colleague. MentionX shows what ChatGPT and Gemini say about your firm, whether it's accurate, who they recommend instead, and where you rank on Google.
Clients ask AI first. "Best employment law firms in Manchester", "top corporate firms in London for mid-market deals". If AI doesn't name you, you won't get the pitch.
Chambers and Legal 500 aren't enough anymore. You've earned your rankings, but AI may still name other firms, or describe yours wrongly.
Wrong facts. A partner who left, a closed regional office, or the wrong practice areas.
Trust signals. Clients ask whether a firm is SRA-regulated and how it's reviewed. Vague AI answers raise doubt.
MentionX compares what AI says with your own website. It does not check the SRA, Chambers and Partners, the Legal 500 or any directory.
Right now, clients are asking AI about firms like you. You can't see whether you're named, what it says about your firm, or whether it's true. MentionX shows you, answer by answer.
Example only. Firm names are placeholders.
A client asks: "Best restructuring law firms in London?" AI names Firm B and Firm C and lists Firm A for "property law" only. Google: #6. MentionX shows the claim, the outdated profile page behind it, and a draft practice page.
Seven steps, from seeing the problem to proving the fix worked.
Not just ChatGPT. MentionX asks ChatGPT, Gemini, Google AI Mode, Google AI Overviews, Perplexity, Microsoft Copilot and DeepSeek the questions clients really ask, such as "which firm should handle our employment dispute?", and saves every answer word for word. (The number of AI tools depends on your plan.)
Tools available depend on your plan
Fact Check puts what AI says next to the facts on your own website, such as the wrong practice areas, a partner who has left, an old office or a service you don't offer. You see the wrong claim, the exact quote and how often it comes up.
“property law”
● WrongDoes AI call you "leading, highly regarded" or "smaller, less experienced"? See the good and the bad for each AI tool, next to how it describes your competitors.
Find out which firms AI recommends when it leaves you out, and what it says about them that it doesn't say about you.
| Named | Described as | |
|---|---|---|
| Firm B | Yes | “trusted” |
| Firm A | Wrongly | “property law” |
For each buyer question, one row: the AI answer first, then where you rank on Google. You'll know if you're winning both, losing both, or ranking on Google while AI ignores you.
See which legal directories, news articles, LinkedIn posts, forums and review pages shape what AI says, and which of them help your competitors. MentionX doesn't post on social media for you.
The Action Board turns each gap into one clear task, most important first. MentionX can draft the fix, such as a practice-area page, an article or a LinkedIn carousel in your firm's style. Drafts go to your website for you to approve; nothing goes live on its own.
MentionX asks the same questions again every week, so you see whether AI's answers change over time. Board-ready slides and a shareable PDF are included.
Illustrative only, not a real result: Before: AI leaves you out and repeats a wrong fact. After the fix: the weekly re-check shows whether AI now names you and quotes the right facts, with the trend over time.
That helps, because AI reads both. MentionX shows whether AI actually names you because of them.
No. MentionX checks ChatGPT, Gemini, Google AI Mode, Google AI Overviews, Perplexity, Microsoft Copilot and DeepSeek, and shows your Google rank next to each AI answer.
Every AI answer is saved word for word before anything is counted. You can open any number and read the answer behind it.
Plans start from $19.99/month (USD). That's less than one lost mandate costs your firm.
No. We have no link with any directory. We show which sources AI cites about your firm.
That's fine. Set up questions for Leeds, Bristol, Birmingham or wherever you practise.
No. MentionX drafts the content. You review it and publish it yourself.
"I've spent 13 years helping businesses get found on Google. AI answers are a new problem on top of that: clients now get a shortlist of firms before they ask anyone for a referral." — Dipuck, founder of MentionX
We run 20 real questions UK clients ask, e.g. "best commercial litigation firm in London", on ChatGPT and Gemini, send a PDF report, and invite you to a short demo.
Get your free AI check →