course
Ai Era Foundations
Ai Era Foundations in MentionX Learn.
Pages
- Course lesson · BeginnerHow Search Worked Before AIAI-Era Marketing Foundations, Lesson 1: how search engines crawl, index and rank pages, and what the classic results page meant for marketers.
- Course lesson · BeginnerHow AI Changed DiscoveryAI-Era Marketing Foundations, Lesson 2: how AI assistants and AI search features changed the way people discover brands, and what it means for marketers.
- Course lesson · BeginnerSEO Basics You Still NeedAI-Era Marketing Foundations, Lesson 3: the SEO fundamentals that still matter for AI search: crawling, indexing, titles, links and structure.
- Course lesson · BeginnerContent That Answers QuestionsAI-Era Marketing Foundations, Lesson 4: how to write content that answers real questions directly, with answer-first openings, structure and evidence.
- Course lesson · BeginnerAnalytics Basics in GA4AI-Era Marketing Foundations, Lesson 5: GA4 basics for marketers: events, channels, key events, explorations and spotting AI referral traffic.
- Course lesson · BeginnerPrompt ResearchAI-Era Marketing Foundations, Lesson 6: research the questions buyers ask AI assistants, from sales calls, reviews and forums, and turn them into prompts.
- Course lesson · BeginnerBrand Positioning for AIAI-Era Marketing Foundations, Lesson 7: write a clear positioning statement, keep it consistent across the web so AI assistants describe you accurately.
- Course lesson · BeginnerYour First Marketing ExperimentAI-Era Marketing Foundations, Lesson 8: design a simple marketing experiment with a hypothesis, one metric, a control and a fixed date.