course
Leading Geo
Leading Geo in MentionX Learn.
Pages
- Course lesson · Senior-LeaderWhy GEO Is a Leadership IssueLeading AI Search Strategy, Lesson 1: why AI visibility is a cross-functional leadership issue, not just an SEO task, and what leaders need to decide.
- Course lesson · Senior-LeaderBuilding the Business CaseLeading AI Search Strategy, Lesson 2: build a GEO business case with costs, a clearly labelled upside estimate, risks and a staged plan.
- Course lesson · Senior-LeaderBudgeting Tools, People and ContentLeading AI Search Strategy, Lesson 3: build a 12-month GEO budget across people, tools, content and off-page work, with a pilot phase and review points.
- Course lesson · Senior-LeaderTeam Structure and HiringLeading AI Search Strategy, Lesson 4: choose in-house, hybrid or agency for GEO, design the team, define roles and know what to look for when hiring.
- Course lesson · Senior-LeaderKPIs and the KPI TreeLeading AI Search Strategy, Lesson 5: build a KPI tree that links AI visibility metrics to traffic, pipeline and revenue, with honest limits.
- Course lesson · Senior-LeaderReporting to the BoardLeading AI Search Strategy, Lesson 6: report GEO to the board in three slides: business impact, position vs competitors and the decision you need.
- Course lesson · Senior-LeaderManaging Agencies and VendorsLeading AI Search Strategy, Lesson 7: choose and manage GEO agencies and tools with an RFP scorecard, clear deliverables and red flags to avoid.
- Course lesson · Senior-Leader12-month RoadmapLeading AI Search Strategy, Lesson 8: plan a 12-month GEO roadmap in four quarters, from baseline and quick wins to scale and optimisation.
- Course lesson · Senior-LeaderGovernance: ethics, legal review and brand safetyLeading AI Search Strategy, Lesson 9: set GEO governance covering AI-content use, accuracy, disclosure, crawler access and legal review.