category
Fundamentals
Fundamentals in MentionX Learn.
Pages
- Guide · BeginnerWhat Is Answer Engine Optimization (AEO)?Answer engine optimization (AEO): how AI engines pick what to say, the five levers you control, MentionX data on visibility, and how to start.
- Guide · BeginnerAEO vs SEO vs GEO: What Actually DiffersAEO vs SEO vs GEO: what each term means, where the work overlaps, what GEO adds, MentionX data on why rankings aren't enough, and how to split the work.
- Guide · BeginnerWhat Is AI Visibility and Why It MattersWhat AI visibility is, its four parts, why it matters even with little AI traffic, MentionX data on how it varies, and how to measure it.
- Guide · BeginnerAI Citations vs Mentions: The Difference and Why Both CountAI mentions vs citations: what each is, the four combinations, how to log them, and MentionX data on how often brands are named without a source.
- Guide · BeginnerHow AI Search Engines Build an Answer: Retrieval, Ranking, SynthesisHow AI search builds an answer: deciding to search, retrieval, passage ranking and synthesis, with MentionX citation data and what you control.
- Guide · BeginnerTraining Data vs Live Retrieval: Two Ways AI Knows Your BrandTraining data vs live retrieval: how AI assistants know your brand, how fast each changes, MentionX data on uncited answers, and what to do for both.
- Guide · BeginnerIs SEO Dead? What AI Search Really ChangesIs SEO dead? No, but AI search changes it. What still matters, what's new, and how to rebalance an SEO programme for AI answers.
- Guide · BeginnerZero-Click Search and AI Answers: What It Means for TrafficWhat zero-click search means in the age of AI answers, which queries lose clicks, and how to measure value without them, with MentionX citation data.
- Guide · BeginnerWhy AI Answers Differ Every Time (and How to Measure Anyway)Why the same prompt gets different AI answers each run, and a practical way to measure visibility anyway with repeat runs, rates and ranges.
- Guide · BeginnerEntity SEO for AI: Making Your Brand UnambiguousEntity SEO for AI: make your brand unambiguous to search and AI engines with consistent facts, Organization schema, sameAs links and Wikidata.
- Guide · BeginnerThe GEO Research Paper Explained (Princeton/IIT 2023)The GEO research paper by Aggarwal et al. (KDD 2024) explained: what it tested, which methods raised visibility, and what the results don't prove.
- Guide · BeginnerHistory of AI Search: From Featured Snippets to AI ModeA short history of AI search, from the Knowledge Graph and featured snippets to SGE, AI Overviews and AI Mode, and what each step changed.
- Guide · BeginnerHow Often Should You Check AI Visibility?How often to check AI visibility: a practical cadence of weekly, monthly and quarterly scans, plus when to re-check after changes.
- Guide · BeginnerAI Search Myths Marketers Still BelieveTen AI search myths marketers still believe, from 'SEO is dead' to 'llms.txt guarantees citations', checked against primary sources.
- Guide · BeginnerDoes Google Ranking Still Influence AI Answers?Does Google ranking still influence AI answers? What Google and the GEO research say, where rank helps, and how to test the link for your prompts.
- Guide · BeginnerPersonalization and Memory: Do AI Answers Vary by User?How personalisation, memory, location and randomness make AI answers vary by user, and how to test with a clean baseline and personas.
- Guide · BeginnerLocation and Language Effects on AI AnswersHow location and language change AI answers: country availability, local sources, hreflang and how to run fair multi-country AI visibility scans.
- Guide · BeginnerThe Buyer Journey Inside ChatGPTHow B2B and consumer buyers use ChatGPT across the journey, from problem framing to shortlist to comparison, and what content serves each stage.
- Guide · BeginnerWhat Makes a Brand 'Recommendable' to an LLMWhat makes a brand recommendable to an LLM: five traits, a scoring method, a worked example and MentionX data on mentions by prompt intent.