Using Semrush AI Toolkit

The Semrush AI Visibility Toolkit shows how your brand and competitors appear in AI-generated answers. It includes reports for overall visibility, competitor gaps, prompt research, brand performance (share of voice and sentiment), daily prompt tracking and an AI search site audit. As of 30 October 2026, Semrush lists it at $99 per month with no free trial.

Disclosure: this guide is published by MentionX, which also offers AI visibility tracking. Details come from Semrush's public knowledge base, checked on 30 October 2026 (CET). Features and prices change; confirm on [Semrush](https://www.semrush.com/kb/1493-ai-toolkit).

What does the toolkit include?

According to Semrush (Semrush):

What are the limits and price?

As listed on 30 October 2026 (Semrush):

Add-ons listed include extra domains ($99 per domain per month) and 50 more prompts ($60 per month). Semrush One bundles SEO and AI visibility with higher prompt limits: Starter 50, Pro+ 100 and Advanced 200 prompts.

Which regions are covered?

Semrush lists around 40 countries for Visibility Overview, Competitor Research and Prompt Research, including Germany, the UK and the US, with a worldwide option in Visibility Overview. Brand Performance reports are tied to the location and language selected during setup (Semrush).

How do you set it up?

1. Run Visibility Overview for your brand and 3–5 competitors.
2. Use Competitor Research to list prompts and topics where competitors are cited and you aren't.
3. Use Prompt Research to find topics with demand in your category.
4. Choose 25 prompts for Prompt Tracking: mix high-value buyer questions with brand and comparison prompts.
5. Set up Brand Performance for your main market's location and language.
6. Run the AI Search Site Audit and fix crawler blockers; compare with your robots.txt (Google) and crawler documentation (OpenAI).
7. Review weekly, report monthly.

How do you report it to stakeholders?

Combine toolkit data with your own context:

How do you choose 25 prompts?

With a limited number, prioritise:

How should you read results critically?

• Scores are model-based summaries. Understand what goes into the AI Visibility Score before reporting it as a KPI.
• Daily tracking captures single answers. AI answers vary, so judge changes over several weeks (NIST).
• Prompt volume is estimated. Treat topic volume as directional.
• Sentiment is automated. Read the actual answer text for important prompts.
• Region matters. Brand Performance reflects the location and language set during setup.

What should you do with the findings?

How does it compare with Ahrefs Brand Radar?

Both connect AI visibility to a large SEO dataset. Semrush has a fixed-price toolkit with set limits and a site audit for AI crawlers. Ahrefs offers custom prompts priced by checks plus a large pre-collected index (Ahrefs). Compare platforms covered, prompt limits, regions and exports for your needs.

A quick example

Illustrative. An agency adds the toolkit for a client and runs Competitor Research, which shows a competitor cited on "best payroll software for startups" topics. Site Audit flags that the client's pricing page blocks a crawler. The agency fixes robots.txt, rewrites the pricing page with clear facts, and tracks the 25 prompts weekly.

Checklist

• [ ] Visibility Overview and Competitor Research run
• [ ] 25 prompts chosen by type and value
• [ ] Brand Performance set for the right location and language
• [ ] Site Audit blockers fixed
• [ ] Trends reviewed over weeks
• [ ] Limits and add-on costs checked

Related

• Using Ahrefs Brand Radar for AI
• How often should you check AI visibility?

Sources

• Semrush Knowledge Base, AI Visibility Toolkit, accessed 30 Oct 2026
• Ahrefs, Brand Radar, accessed 30 Oct 2026
• Google Search Central, Introduction to robots.txt
• OpenAI, Overview of OpenAI crawlers
• Google Analytics Help, Custom channel groups
• NIST/SEMATECH, Confidence intervals for proportions