LinkedIn Company Page and Premium Company Page: Setup Guide

#01What is the Company Page for?

Our view: the founder's profile usually gets more organic reach, but the Page holds the facts and the ad machinery. You need both.

#02How do you set up roles?

The old Curator role was retired in late 2024 and curators became Analysts (see lesson 9).

#03How do you complete the Page?

Work through this checklist:

1. Logo and cover image: logo readable at small sizes; cover states your positioning or current campaign.
2. Tagline: the same one-line positioning as your website hero.
3. About: what you do, who for, the outcome and proof, in the first two sentences.
4. Website URL with UTM tags: for example utm_source=linkedin, utm_medium=company_page.
5. Industry, company size, headquarters, founded year, specialities: accurate and consistent with your website and other directories.
6. Custom button: "Visit website", "Contact us", "Learn more" or "Sign up", pointing to a relevant page.
7. Showcase Pages: only for distinct product lines or audiences you will post to regularly.
8. Locations: add offices so employees and Events link correctly.

Consistency matters for AI assistants that compare sources. See brand messaging consistency across the web.

#04What should the Page post?

Post two to five times a week (practitioner guidance). Reshare employees' posts that mention the Page; this replaced the old My Company tab workflow.

#05How do you grow followers?

1. Invite connections. Super admins use monthly invitation credits shared across admins. Credits renew on the first of the month; an accepted invitation returns its credit (it can take up to 72 hours). LinkedIn is changing credit amounts for free and Premium Pages gradually, so check your balance under Invite connections.
2. Link employees. Ask employees to select the Page in their Experience section so it shows their logo and connects them.
3. Follow button everywhere. Website footer, email signatures and newsletters.
4. Events and newsletters from the Page. New attendees and subscribers see the Page.
5. Ads. A brand awareness or engagement campaign to your target audience, with a follow CTA where available.

#06Is Premium Company Page worth it?

Rules: it is rolling out gradually, only super admins can subscribe, and LinkedIn Help says the price is shown on screen rather than as a published monthly rate. Do not quote a price until you see it. A free trial may be offered. You cannot convert it to another Premium subscription.

Decision rule (our view): test it for one month if your Page already gets regular visits from target accounts and your sales team will act on visitor data. Skip it if the Page has few visitors; fix content first.

#07How do you measure the Page?

#08Worked example: Ledgerline

Ledgerline is a fictional accounts-payable software company. Competitors A to D and all figures are illustrative.

Ledgerline's Page has 1,800 followers, a three-year-old About and one super admin. Competitors A to D have 5,000 to 40,000 followers.

Walkthrough

1. Roles: two super admins, three content admins, an analyst for the CEO.
2. Profile: tagline and About aligned with the website; UTM-tagged website link; "Request demo" button.
3. Content: three posts a week using the mix table; founder posts reshared weekly.
4. Growth: invitation credits used monthly by the founder and sales team; 40 employees linked.
5. Premium test: free trial; sales contacted 26 visiting target accounts; 4 meetings booked (illustrative). Kept.
6. After 6 months (illustrative): 5,600 followers, 48% in finance or operations functions.

#09Common mistakes

• A single super admin who then leaves.
• About text that contradicts the website.
• Posting only product announcements.
• Letting invitation credits expire unused.
• Buying Premium before the Page has visitors.

#10Try it yourself

Audit your Page against the eight-step checklist. Add a second super admin, check your invitation balance and plan two weeks of posts using the content mix table.

#11Quick quiz

1. What are the three Page admin roles? Answer: Super admin, Content admin and Analyst.

2. When do invitation credits renew? Answer: On the first day of every month.

3. Who can subscribe to Premium Company Page? Answer: Super admins of the Page.

4. Which AI assistant cited Company Pages most often in the Semrush study? Answer: Perplexity.

#12What should you check before the next lesson?

• Two super admins and correct roles.
• Profile fields consistent with your website.
• A posting mix and cadence.
• A Premium decision based on visitor data.

Previous: Video, Live and Events · Next: Employee advocacy

Or return to the LinkedIn Marketing for Marketers track.

Related: Employee advocacy · Founder-led personal brand and profile · Brand messaging consistency across the web

#13Common questions

What does Premium Company Page include? LinkedIn Help lists Page verification, a custom call-to-action button, Who's visited my Page, a custom testimonial, credibility highlights, auto-invites to engaged members and followers of similar Pages, dynamic cover images and service requests, among other features. It is rolling out gradually and only super admins can subscribe.

How much does Premium Company Page cost? LinkedIn shows the price on screen when you start the subscription from the Premium menu, and offers a free trial to some Pages. Prices vary by market, so check the on-screen price rather than relying on a figure from an article.

How many people can I invite to follow my Page? Pages get monthly invitation credits shared across all admins, renewed on the first of each month. Accepted invitations return the credit. LinkedIn is changing the credit amounts for free and Premium Pages gradually, so check your balance under Invite connections.

What admin roles does a LinkedIn Page have? Page admin roles are Super admin, Content admin and Analyst. Paid media roles such as Sponsored Content poster and Lead Gen Forms manager are separate and used mainly in Campaign Manager.