Perplexity plans and pricing for marketing teams (2026)

#01What does each plan include?

Prices are US list prices as of November 2026. Taxes, regional pricing and promotions vary, so confirm on Perplexity's pricing page before you buy.

Perplexity's Help Center lists Pro features such as Computer, premium data sources (it names partners like PitchBook and Statista), search across web, files and apps, and model choice. Treat the named data partners as plan details to check, because partner lists change.

#02How do Computer credits work?

Computer is Perplexity's agent for multi-step work (see lesson 9). It runs on credits.

• Rate: 100 credits = $1.
• Typical cost ranges Perplexity publishes: a quick fact costs roughly 15-70 credits, a multi-step research report roughly 350-950, and a dashboard or app roughly 2,400-9,800.
• Allowances: Max includes 10,000 credits a month (plus a one-time bonus at launch). Pro has included usage that Perplexity has been rolling out. Enterprise Pro includes 500 credits per seat per month, and Enterprise Max includes 15,000.
• What doesn't use credits: normal Search (Ask) queries.
• What does: Computer tasks, and Model Council and Research when run inside Computer, plus the Comet Assistant when it works in Computer mode.

Our view: credits are the main way teams overspend. Dashboards and app builds cost an order of magnitude more than reports. Set a monthly credit budget per person before you roll Computer out.

#03Which plan fits which marketing role?

#04How do you estimate a team budget?

Use this four-step method.

1. Count seats by role. List who needs a login, and who just needs outputs. People who only read reports can use Free, or view shared Projects.
2. Estimate monthly Computer tasks per person. For example, four research reports and one dashboard.
3. Convert to credits. Using the midpoint of Perplexity's ranges: 4 × 650 + 1 × 6,000 = 8,600 credits, or about $86 a month at list rate.
4. Compare to included allowances. If most people exceed Pro's included usage, Max or Enterprise Max may be cheaper than buying extra credits.

Add API spend separately (step 5 below).

#05What about the API?

The API is pay as you go and isn't included in any subscription. Lesson 11 covers it in detail. The headline prices from Perplexity's docs:

A weekly 50-prompt monitoring job via the Search API costs cents. An Agent API job at high effort with many tool calls costs more, so check the usage dashboard after the first run.

#06Enterprise: what actually matters to marketing?

Most enterprise features are about security, but some matter directly to marketing:

• SSO and SCIM. Joiners and leavers are handled automatically, so former agency staff don't keep access to your Projects.
• Data retention and training. Perplexity says enterprise data isn't used to train models. Confirm this in your contract.
• Audit logs. Useful when a published claim needs tracing back to the research that produced it.
• File limits. Larger upload allowances for teams that put research libraries into Projects.
• Seat thresholds. Some admin features need either 50 Enterprise Pro seats or one Enterprise Max seat. Ask sales which applies to you.

#07Worked example: Ledgerline

Ledgerline is a fictional accounts-payable software company. Details are illustrative.

Ledgerline's marketing team has nine people. Three expensed personal Pro plans. The others used Free, and two shared a login, which broke Perplexity's terms and mixed up everyone's history.

Walkthrough

1. Export a month of usage from each paid account (Settings shows usage and credits).
2. Group the tasks by type: search, Research, Computer.
3. Price the Computer tasks with Perplexity's published credit ranges.
4. Pick the plan per person, and set a 30-day review date in the calendar.
5. Move the shared login onto proper seats and share Projects instead.

After 30 days, the product marketer hadn't used Model Council enough to justify Max and moved back to Pro. The API cap was never reached.

#08Common mistakes

• Buying Max for everyone. Most marketers never get near Pro's limits.
• Forgetting the API. Automation teams assume a subscription covers the API. It doesn't.
• Sharing logins. You lose history, privacy and admin control. Use Projects.
• Ignoring annual billing. Annual Pro is $17 a month instead of $20. For people who use it daily, that's an easy saving.

#09Try it yourself

List everyone who uses Perplexity today. For each person, write their top three tasks and mark each one as Search, Research or Computer. Price the Computer tasks with the credit ranges above, then pick a plan per person. Put the review date in your calendar.

#10Quick quiz

1. Do normal Search queries consume Computer credits?

Answer: No. Credits are for Computer tasks.

2. What is 2,000 credits in dollars?

Answer: $20, because 100 credits = $1.

3. Does Enterprise Pro include API usage?

Answer: No. The API is billed separately.

#11What should you check before the next lesson?

• Every user has their own seat, with no shared logins.
• You have a credit budget for Computer users.
• API spend has its own owner and cap.

Previous: How Perplexity works. Next: Search, Pro Search, Research and Model Council. Or return to the Perplexity for Marketers track. Related: Computer and Automations, The Agent API and Search API, ChatGPT for Marketers.

#12Common questions

How much is Perplexity Pro in 2026? Perplexity lists Pro at $20 a month billed monthly, or $17 a month billed annually. Check the live pricing page, because prices vary by region and tax.

Do Enterprise plans include API credits? No. Perplexity bills the API separately on a pay-as-you-go basis through the API console.

What are Computer credits? Credits pay for Perplexity Computer tasks. 100 credits equal $1, and normal Ask searches don't use credits.