Free trackPractitioner20 lessons2 h 24 min

Perplexity for marketers

How marketers use Perplexity for research, briefs and citations: search modes, the Agent API and Search API, and a monthly routine.

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Dipuck Jones
Written by Founder of MentionX · 13+ years in B2B SaaS growth and SEO
Updated
20lessons
2 h 24 minof reading, plus practice
20hands-on tutorials
Freeto read, no sign-up
In short

Perplexity for Marketers is a free, practical 20-lesson track with two halves. The first half teaches you to use Perplexity as a research tool for competitor and market research, content briefs, team Projects, Computer automations, the Agent and Search APIs and n8n workflows. The second half teaches you to get your brand cited in Perplexity answers, covering source selection, PerplexityBot and robots.txt, citable content formats, earned media, Shopping, GA4 referral tracking and share-of-citation monitoring.

Read the track overview →

The track

20 lessons
20 lessons
  1. How Perplexity works: a plain-English guide for marketersLesson 1Tutorial9 min
  2. Perplexity plans and pricing for marketing teams (2026)Lesson 2Tutorial8 min
  3. Perplexity Search, Pro Search, Research and Model CouncilLesson 3Tutorial8 min
  4. Perplexity prompting and source control for marketersLesson 4Tutorial7 min
  5. Competitor research with Perplexity: a repeatable methodLesson 5Tutorial7 min
  6. Market and audience research with PerplexityLesson 6Tutorial7 min
  7. Build SEO and content briefs with PerplexityLesson 7Tutorial7 min
  8. Perplexity Projects (formerly Spaces) for marketing teamsLesson 8Tutorial7 min
  9. Perplexity Computer and Automations for marketing workLesson 9Tutorial7 min
  10. Comet browser for marketers: research, agents and risksLesson 10Tutorial7 min
  11. Perplexity Agent API and Search API for marketersLesson 11Tutorial7 min
  12. Automate Perplexity research with n8nLesson 12Tutorial7 min
  13. How Perplexity chooses sources: what marketers can influenceLesson 13Tutorial7 min
  14. PerplexityBot, robots.txt and WAF settings for marketersLesson 14Tutorial7 min
  15. Content formats that get cited by PerplexityLesson 15Tutorial7 min
  16. Close your Perplexity citation gap with earned mediaLesson 16Tutorial7 min
  17. Perplexity Shopping, Comet Plus and ads: what marketers needLesson 17Tutorial7 min
  18. Track Perplexity referral traffic in GA4Lesson 18Tutorial7 min
  19. Track your Perplexity share of citations and mentionsLesson 19Tutorial7 min
  20. A monthly Perplexity routine and governance for marketing teamsLesson 20Tutorial7 min

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One free track per tool you use every week
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Coming soonLinkedIn Ads for marketersComing soon
Meta Ads for marketers21 guides

Common questions

About the track

Is this Perplexity course free?

Yes. Every lesson is free to read, with no sign-up.

Do I need a paid Perplexity plan?

No for most lessons. The free plan covers the basics. Lessons on Research, Computer and Projects say which features need Pro, Max or Enterprise.

Does this course teach how to get cited by Perplexity?

Yes. Lessons 13 to 20 cover how Perplexity picks sources, PerplexityBot and robots.txt, content formats, earned media, GA4 referrals and share-of-citation tracking.

Do I need to code?

No. Lessons 11 and 12 show short API and n8n examples, and you can hand those to a developer or follow them step by step.

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