Glossary · 3 min

GEO (Generative Engine Optimization)

Definition

Optimizing for mentions, position, citations, and share of voice in AI answers.

01

Core levers

GEO (Generative Engine Optimization) is the practice of improving how often AI answer engines mention, rank, and cite your brand in generated responses.

  1. Entity clarity — unambiguous brand identity
  2. Cite-worthy content — comparisons, docs, pricing, data
  3. Third-party proof — reviews, community, press
  4. Measurement — fixed buyer prompts, multi-engine monitoring
02

GEO vs SEO

SEOGEO
URL rank & clickBrand mention & citation
SERP evidenceStored AI responses
03

Full guide

GEO: Complete Guide →