AEO (Answer Engine Optimization) is optimizing content and entity signals so brands appear in answer engines — featured snippets, Google AI Overviews, voice assistants, and chat-style interfaces.
AEO vs GEO
| AEO | GEO |
|---|---|
| Often SERP-bound (snippet, overview) | Emphasizes generative chat (ChatGPT, Gemini, Perplexity) |
| URL-level success | Brand mention + citation centric |
In practice, teams run both with shared content assets and separate measurement.