ChatGPT for Content: Blogs, Landing Pages and Ads

#01What does the workflow look like?

#02Which prompts work at each stage?

BRIEF
Turn these notes into a content brief: [paste]. Include:
audience and their situation, the question the piece answers,
our angle (what we say that others don't), proof we'll use,
the reader's next action, and what's out of scope. Ask me
about anything missing.

SECTION DRAFT
Write the section "[H2]" using only these notes: [paste].
Lead with the answer in the first sentence. Use one concrete
example. Max [n] words. Mark claims needing a source [CHECK].

CLAIMS PASS
List every factual claim in this draft. For each, say whether
it's supported by the fact sheet in this project, needs an
external source, or should be cut.

LANDING PAGE
Draft a landing page for [offer] aimed at [audience].
Sections: hero (3 headline options under 10 words), problem,
how it works in 3 steps, proof (from this list only: [paste]),
objections and answers, CTA. Return as a table: section,
copy, purpose.

AD VARIANTS
Write 12 ad variants for [offer] on [platform]: 3 each of
pain-led, outcome-led, proof-led and curiosity hooks. Respect
these limits: headline [n] characters, body [n]. Show the
character count for each.

Check character counts yourself; models often miscount. A spreadsheet LEN() column is quicker than trusting the count.

#03When should you use ChatGPT Work instead of chat?

Use Work when the output is a file: a brief in Google Docs, a content calendar in Sheets or a deck. OpenAI says Work supports native Google Docs, Sheets and Slides when the relevant app is enabled, and Excel through the desktop add-in. Name the output format, the template to match and what must stay unchanged. For a single paragraph, chat is faster.

Our view: the best content still starts with something only you have: a customer story, your data, a strong opinion. ChatGPT makes the rest faster; it can't supply that part.

#04Worked example: Ledgerline's comparison post

Ledgerline is a fictional accounts-payable tool. Details are illustrative.

Ledgerline needed a post on approval workflows for mid-market finance teams. The brief listed three customer stories and an internal metric the team was allowed to share. ChatGPT proposed an outline; the team cut one section that only restated the problem.

Drafting section by section from interview notes kept specific details in. The claims pass flagged two statements about "industry average approval times" with no source; both were cut. The final post was 1,100 words, shorter than the first one-shot draft and far more specific.

#05What should you check before the next lesson?

• Write a brief for your next piece using the brief prompt.
• Run the claims pass on something you've already published.
• Add a LEN() check to your ad copy sheet.
• The Claude track covers this in Claude brief to draft and Claude ad copy testing.

Next: Image generation for campaigns. Or return to the ChatGPT for Marketers track.

#06Common questions

Can ChatGPT write a whole blog post? It can draft one, but posts that rank and convert need your expertise, examples and data. Use ChatGPT to outline, draft sections from your notes and edit, and add the original material yourself.

How do I make ChatGPT copy sound like our brand? Give it published examples and voice rules in a project, and ask it to describe the voice before writing. Lesson 3 covers the setup.

Can ChatGPT Work produce a landing page? Work can create documents and Sites, which are interactive web pages hosted by ChatGPT. For your real site, use it to draft copy and structure, then build in your CMS.