Free trackPractitioner20 lessons1 h 32 min

ChatGPT for marketers

How marketers use ChatGPT for research, content, analysis and campaigns: practical workflows, prompts, custom GPTs and tested examples.

Start lesson 1 →See all 20 lessons
Dipuck Jones
Written by Founder of MentionX · 13+ years in B2B SaaS growth and SEO
Updated
20lessons in 5 parts
1 h 32 minof reading, plus practice
20hands-on tutorials
Freeto read, no sign-up
In short

This free track teaches marketers to use ChatGPT for real work: choosing a plan, prompting well, setting up projects and skills, and running research, content, ads, SEO and analysis, plus how brands get found in ChatGPT search. Each lesson has copyable prompts, a worked example and sources checked against OpenAI's own pages.

Read the track overview →

Start with your role

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Pick a role to highlight the lessons that pay off first. The rest stay in order.

The track

5 parts · 20 lessons
20 lessons
Part 1 · Lessons 1–4

Foundations

0/4 · 21 min
  1. ChatGPT Plans and Features for Marketers (2026 Guide)Lesson 1Tutorial6 min
  2. ChatGPT Prompt Frameworks for Marketers That Actually WorkLesson 2Tutorial5 min
  3. ChatGPT Custom Instructions, Memory and Projects for MarketersLesson 3Tutorial5 min
  4. Custom GPTs, Plugins and Skills for Marketing Teams (2026)Lesson 4Tutorial5 min
Part 2 · Lessons 5–8

Strategy and content

0/4 · 16 min
  1. ChatGPT for Marketing Strategy and PositioningLesson 5Tutorial4 min
  2. Market and Audience Research with ChatGPTLesson 6Tutorial4 min
  3. ChatGPT for Content: Blogs, Landing Pages and AdsLesson 7Tutorial4 min
  4. ChatGPT Image Generation for Marketing CampaignsLesson 8Tutorial4 min
Part 3 · Lessons 9–13

Analysis and automation

0/5 · 20 min
  1. ChatGPT Data Analysis for Marketing ExportsLesson 9Tutorial4 min
  2. ChatGPT Deep Research for Competitive IntelligenceLesson 10Tutorial4 min
  3. ChatGPT Work for Marketing TasksLesson 11Tutorial4 min
  4. ChatGPT Plugins and Apps for MarketersLesson 12Tutorial4 min
  5. ChatGPT Scheduled Tasks for Repeatable Marketing WorkflowsLesson 13Tutorial4 min
Part 4 · Lessons 14–17

Channel playbooks

0/4 · 22 min
  1. ChatGPT SEO Content WorkflowLesson 14Tutorial4 min
  2. ChatGPT for Paid Social and Ads, Including ChatGPT AdsLesson 15Tutorial4 min
  3. ChatGPT for B2B Demand GenerationLesson 16Tutorial3 min
  4. ChatGPT Prompt Library for Marketers: 75 Prompts by RoleLesson 17Tutorial11 min
Part 5 · Lessons 18–20

Quality and AI visibility

0/3 · 13 min
  1. ChatGPT Quality, Accuracy and Brand Risk for MarketersLesson 18Tutorial4 min
  2. ChatGPT Search: How Brands Get Found and CitedLesson 19Tutorial4 min
  3. Tracking ChatGPT Referral Traffic and Brand MentionsLesson 20Tutorial5 min

The other side of ChatGPT

AI engines · ChatGPTHow to get your brand into ChatGPTHow ChatGPT search picks and cites sources, how its answers differ from Google, and what brands do to get mentioned and recommended in ChatGPT.

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Common questions

About the track

Is this ChatGPT course free?

Yes. All lessons are free to read, with no sign-up.

Do I need a paid ChatGPT plan?

No for most lessons. Some features, such as ChatGPT Work on web, Sites and event-triggered tasks, need a paid plan. Lesson 1 maps features to plans.

How current is the course?

Lessons were checked against OpenAI's help center and chatgpt.com on 4 November 2026. ChatGPT changes often, so each lesson notes where to confirm details.

Written and reviewed by Dipuck JonesHow we research and testReport an error