Ask Advisor: Gemini in Google Ads, Analytics and Merchant Center
Use Ask Advisor, Google's Gemini agent across Ads, Analytics and Merchant Center, for reports, diagnosis, creative and safe, approved changes.
Ask Advisor is Gemini inside Google's marketing tools. Google announced it on 20 May 2026 at Google Marketing Live, as one agent that joins up its in-product AI agents across Google Ads, Google Analytics, Merchant Center and Google Marketing Platform. Inside Google Ads it answers account questions, explains performance changes, troubleshoots policy and billing issues, suggests keywords and creative, builds reports, and can make changes you approve. It's in beta for English-language accounts, so treat it as a fast analyst and junior operator whose work you check, not an autopilot.
- One Gemini agent across Ads, Analytics, Merchant Center and Google Marketing Platform. Google describes it as orchestrating "a team of expert agents".
- Open it from the Ask Advisor icon (Beta badge) at the top right of Google Ads, or type into the top search bar.
- It isn't available in manager (MCC) accounts and appears only in eligible accounts.
- It can pause campaigns, change budgets, locations and final URLs, and appeal disapprovals, all with your approval.
- Save business context, such as "I only care about ROAS on non-brand", so its answers fit your goals.
Checked 5 November 2026 (CET) against Gemini Apps Help, the Gemini release notes, Google Workspace Help, Google Search Central, Search Console Help, the Gemini API docs and the Google blog posts cited in Sources. Google renames and moves Gemini features often, so confirm labels and limits in your own account. "Our view" marks MentionX opinion. Ledgerline is a fictional company used for illustration.
01What is Ask Advisor, and what did it replace?
Before May 2026, Google had separate in-product agents, such as the Gemini-powered advisors in Google Ads and Google Analytics. Ask Advisor joins them into one experience. Google's example: say "find new customers for my hair care products", and Ask Advisor pulls product details from Merchant Center to set up a new Google Ads campaign. It can also explain results using data from both Google Ads and Google Analytics.
| Detail | |
|---|---|
| Announced | 20 May 2026, Google Marketing Live |
| Status | Beta, English-language accounts, rolling out with more features to come |
| Products | Google Ads, Google Analytics, Merchant Center, Google Marketing Platform |
| Where in Google Ads | Ask Advisor icon, top right, or the top search bar; opens a right-hand panel |
| Not available | Manager (MCC) accounts |
| Memory | "Saved info" (three-dot menu) and chat history (clock icon) |
02What can it do in Google Ads?
Based on Google's help page examples:
| Theme | Example prompts |
|---|---|
| Performance reports | "How did my campaign perform week over week?" "Generate a graph of impressions in the last 30 days" |
| Diagnosis | "Why did my branded campaign's clicks decrease?" "When were bids changed for this campaign?" |
| Policy | "Why is my ad disapproved? What do I need to fix?" "Please appeal the disapproved ads" |
| Identity verification and billing | "Have I submitted all documents required?" "Why did my payment fail?" |
| Optimisation | "How can I optimise my Performance Max campaign?" "Audit my creative assets for Campaign A" |
| Creative | "Help me come up with better headlines" "Generate images for my new Performance Max campaign" |
| Keywords | "Suggest keywords for my non-brand search campaign" |
| Changes | "Pause campaign X" "Update daily budget of campaign C to $10" "Update my final URL" |
| Market insights | "How am I performing against my peers?" "Any seasonal trends I should know about?" |
Google says generated images come from your landing page or are generated by Google AI. You keep editorial control. Always confirm billing status, identity verification and policy appeal outcomes in Account Settings itself.
03How do you prompt it well?
Google's own tips: be specific with keywords, campaign names and metrics; talk to it conversationally; use the suggested follow-ups. A structure that works:
Context: Non-brand search campaigns only, last 28 days vs previous 28 days, goal = demo requests (primary conversion).
Question: Which ad groups lost the most conversions, and what changed (bids, budgets, search terms, assets)?
Output: Table with ad group, conversions now / before, likely cause, suggested action. Don't change anything yet.04What's a safe way to let it make changes?
| Change type | Our rule |
|---|---|
| Reports, diagnosis, education | Use freely; spot-check numbers against the Google Ads UI |
| Asset and keyword suggestions | Accept into a draft, then have a person edit for brand and claims |
| Pausing, renaming, location or URL edits | Allowed after review; note it in your change log |
| Budget changes | Only within a pre-agreed range; a person confirms |
| Bid strategy changes, new campaigns | Plan with Ask Advisor, then launch after a normal review |
| Policy appeals | Fine to start; check the outcome in Policy manager |
Our view: the biggest gain is diagnosis speed. "Why did conversions drop?" used to take an hour of segmenting, and now takes minutes. Accept the explanation as a hypothesis, check it in the change history and segment reports, then act.
05How does it fit with Google Analytics?
Ask Advisor's cross-product promise is that it can combine Google Ads and Google Analytics data. In practice:
- Make sure Google Ads and GA4 are linked, and key events are imported (GA4 key events import).
- Ask questions that need both: "Which campaigns drive sessions that later convert on the pricing page?"
- Check results in GA4 explorations before you change budgets.
Google also announced a reimagined Google Analytics 360 "command center" at GML 2026. Check your own property for what's live.
06What about visibility in AI Mode?
Ask Advisor manages ads, not organic visibility. Ads can appear in and around AI Overviews and AI Mode through eligible campaigns such as AI Max for Search and Performance Max. See ads in AI Overviews and AI Mode. For earned visibility in Gemini and AI Mode, see lessons 13-20 of this track.
07Worked example: Ledgerline
Ledgerline is a fictional accounts-payable software company. Details are illustrative.
Ledgerline's demo requests from search fell 18% month on month, and the paid search manager used Ask Advisor to diagnose it.
| Step | Ask Advisor output (illustrative) | Human check |
|---|---|---|
| "Why did demo requests from non-brand search drop?" | Two ad groups lost impression share after a budget cap was hit mid-month | Confirmed in change history and budget report |
| "What changed in search terms?" | More informational queries matched after a broad match expansion | Confirmed in search terms report; negatives added by hand |
| "Suggest new headlines for the approvals ad group" | 10 headlines | 4 kept after brand and claims review |
| "Update daily budget of Campaign C to $120" | Change proposed | Approved within the agreed range |
Walkthrough
- The manager saved business context: primary conversion, markets, and the brand exclusion.
- She asked the diagnosis question with a 28-day comparison and "don't change anything yet".
- She checked each claimed cause in the Google Ads UI before acting.
- She approved only the budget change within the agreed range, and logged it.
- Two weeks later she asked Ask Advisor to report the effect week over week.
08Common mistakes
- Treating answers as facts. Verify in reports.
- Letting it change budgets without limits.
- Skipping saved business context.
- Expecting it in MCC accounts. Open the client account directly.
- Publishing generated assets without a claims review.
09Try it yourself
Open Ask Advisor in one eligible account. Save three business rules in Saved info. Ask: "How did my campaigns perform week over week, and what changed?" Verify two of its claims in the change history. Then ask for five headline ideas for your weakest ad group and edit them yourself.
10Quick quiz
1. Which products does Ask Advisor span?
Answer: Google Ads, Google Analytics, Merchant Center and Google Marketing Platform.
2. Where is it not available?
Answer: Manager (MCC) accounts.
3. Can it change campaigns?
Answer: Yes, with your approval, for example pausing campaigns or updating budgets.
11What should you check before the next lesson?
- You've saved business context in Ask Advisor.
- You have a rule for which changes it may make.
- Google Ads and GA4 are linked, with key events imported.
Previous: Automate Gemini marketing workflows with n8n. Next: How Gemini, AI Mode and AI Overviews choose sources. Or return to the Gemini for Marketers track. Related: Google Ads for Marketers, AI Max for Search, Google Ads monthly review routine.
12Common questions
What is Ask Advisor? Ask Advisor is a Gemini-built agent Google announced on 20 May 2026. It connects its in-product agents across Google Ads, Google Analytics, Merchant Center and Google Marketing Platform into one experience.
Is Ask Advisor available to everyone? No. It is in beta for English-language accounts, appears only in eligible accounts, and is not available in manager (MCC) accounts.
Can Ask Advisor change my campaigns? Yes, with your approval. It can pause campaigns, change budgets, locations and final URLs, and suggest assets. Review every change and check billing and policy outcomes in the account itself.
Questions people ask
3 answersWhat is Ask Advisor?
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Ask Advisor is a Gemini-built agent Google announced on 20 May 2026. It connects its in-product agents across Google Ads, Google Analytics, Merchant Center and Google Marketing Platform into one experience.
Is Ask Advisor available to everyone?
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No. It is in beta for English-language accounts, appears only in eligible accounts, and is not available in manager (MCC) accounts.
Can Ask Advisor change my campaigns?
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Yes, with your approval. It can pause campaigns, change budgets, locations and final URLs, and suggest assets. Review every change and check billing and policy outcomes in the account itself.
Sources
- Google Ads Help, Ask Advisor in Google Ads (beta)support.google.com
- Google Blog, Meet Ask Advisor, your new AI-powered collaboratorblog.google
- Google Blog, Google Marketing Live 2026 collectionblog.google
- Google Ads, Ask Advisorbusiness.google.com
- All accessed 5 Nov 2026.