Google Gemini for marketers
How marketers use Google Gemini for research, content and campaigns: skills, Notebook, the API, and how answers choose sources.
Google Gemini for Marketers is a free, practical 20-lesson track in two halves. The first half teaches you to use Gemini as a working tool. It covers research with Deep Research, reusable skills (which are replacing Gems), Gemini in Gmail, Docs, Slides and Sheets, Gemini Notebook (formerly NotebookLM), Nano Banana and Gemini Omni for creative, the Gemini API and n8n automation, and Ask Advisor in Google Ads and Analytics. The second half teaches you to get your brand shown and linked in Gemini, AI Mode and AI Overviews. It covers how Google grounds answers, Google-Extended versus Googlebot, the Search generative AI control, structured data and entities, content formats, Merchant Center, GA4 and the Search Console AI reports.
The track
20 lessons- How Google Gemini works: a plain-English guide for marketersLesson 1Explainer9 min
- Gemini plans and pricing for marketing teams (2026)Lesson 2Explainer8 min
- Gemini prompting for marketers: models, modes and contextLesson 3Tutorial8 min
- Gemini Deep Research for competitor and market researchLesson 4Tutorial8 min
- Gemini skills (replacing Gems) for brand voice and repeat tasksLesson 5Tutorial8 min
- Gemini in Gmail, Docs, Slides and Workspace StudioLesson 6Tutorial8 min
- Gemini in Google Sheets: the AI function and data analysisLesson 7Tutorial8 min
- Gemini Notebook (formerly NotebookLM) for marketing researchLesson 8Tutorial8 min
- Nano Banana, Gemini Omni and Flow for campaign creativeLesson 9Tutorial8 min
- Gemini API, AI Studio and Agent Platform for marketersLesson 10Tutorial8 min
- Automate Gemini marketing workflows with n8nLesson 11Tutorial8 min
- Ask Advisor: Gemini in Google Ads, Analytics and Merchant CenterLesson 12Tutorial8 min
- How Gemini, AI Mode and AI Overviews choose sourcesLesson 13Explainer8 min
- Google-Extended, Googlebot and the Search generative AI controlLesson 14Tutorial8 min
- Structured data, entities and the Knowledge Graph for GeminiLesson 15Tutorial7 min
- Content formats that get cited in Gemini and AI ModeLesson 16Tutorial8 min
- Merchant Center, UCP and shopping visibility in GeminiLesson 17Tutorial8 min
- Track Gemini and AI Mode traffic in GA4Lesson 18Tutorial7 min
- Search Console AI reports for AI Mode and AI OverviewsLesson 19Tutorial8 min
- Track Gemini visibility with a monthly routineLesson 20Tutorial7 min
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Meta Ads for marketers21 guidesCommon questions
About the trackIs this Gemini course free?
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Yes. Every lesson is free to read, with no sign-up.
Do I need a paid Gemini plan?
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Not for most lessons. The free Gemini app includes Deep Research, Canvas and image generation. Lessons on Gemini 4 Argon, Gemini in Gmail and Docs, and Workspace Studio say which plan you need.
Does this course teach how to show up in Gemini and AI Mode?
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Yes. Lessons 13 to 20 cover how Google picks sources, Google-Extended and the Search generative AI control, structured data, content formats, Merchant Center, GA4 and Search Console.
Do I need to code?
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No. Lessons 10 and 11 include short API and n8n examples that you can follow step by step or hand to a developer.