AI Citation

An AI citation is a URL or structured source reference an answer engine includes to support part or all of a generated response.

Citations show which proof sources the engine trusted. In B2B, repeated domains include review marketplaces (G2, Capterra), community threads (Reddit), comparison publishers, Wikipedia, and official vendor docs.

citation_share(entity) = citation_count(entity) / sum(citation_count(all tracked entities))

Tracked entities = your brand + competitors in the scan. Neutral URLs may appear as citations without entering this fraction.

A mention (brand named in prose). You can be cited without being mentioned, and mentioned without being cited.

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