Microsoft Ads for marketers
How marketers run Microsoft Ads: Search, Shopping, Performance Max, audiences, UET, consent, conversions and AI Max, with each feature's limits.
This free Microsoft Ads track teaches marketers to govern Microsoft Advertising from account ownership and Google Import through Search, Shopping, audiences, bidding, UET, consent, offline feedback and current AI Max or Copilot advertising opportunities. It prioritises trustworthy inputs and reviewable decisions over copied platform settings.
The track
20 lessons- Microsoft Ads Strategy: Inventory, Intent and EconomicsLesson 1Tutorial10 min
- Microsoft Ads Setup: Ownership, Access, Billing and VerificationLesson 2Tutorial10 min
- Microsoft Ads Google Import: Mapping, Checks and Safe CutoverLesson 3Tutorial10 min
- Microsoft Ads Keyword Research: Planner, Intent and EvidenceLesson 4Tutorial10 min
- Microsoft Ads Match Types: Search Terms and Negative ControlsLesson 5Tutorial10 min
- Microsoft Ads Structure: Locations, Language and DistributionLesson 6Tutorial10 min
- Microsoft Ads Creative: Responsive Search Ads and Asset ReviewLesson 7Tutorial10 min
- Microsoft Ads Landing Pages: Relevance, Quality and Policy QALesson 8Tutorial10 min
- Microsoft Ads Audiences: Remarketing, Match and LinkedIn SignalsLesson 9Tutorial10 min
- Microsoft Ads Budgets and Bidding: Pacing With Reliable GoalsLesson 10Tutorial10 min
- Microsoft Ads Shopping: Merchant Center and Feed OperationsLesson 11Tutorial10 min
- Microsoft Ads Performance Max: Assets, Products and ControlsLesson 12Tutorial10 min
- Microsoft Audience Campaigns: Native, Display and Online VideoLesson 13Tutorial10 min
- Microsoft Ads UET: Event Contracts and Layered Tracking QALesson 14Tutorial10 min
- Microsoft Ads Conversions: Goals, Revenue and DeduplicationLesson 15Tutorial10 min
- Microsoft Ads Consent: Privacy Signals and Measurement LimitsLesson 16Tutorial10 min
- Microsoft Ads Offline Conversions, Enhanced Data and CAPILesson 17Tutorial10 min
- Microsoft Ads Reporting: GA4, Attribution and Profit DecisionsLesson 18Tutorial10 min
- Microsoft Ads Experiments: Troubleshooting and Monthly OpsLesson 19Tutorial10 min
- Microsoft Ads AI Max and Copilot: Governed Paid DiscoveryLesson 20Tutorial11 min
More tools for marketers
One free track per tool you use every week
Common questions
About the trackIs this Microsoft Ads course free to read?
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Yes. The track and all 20 lessons are ungated reading. Advertising spend, external tools and the advertiser account remain separate from course access.
Do I need a live advertising account for the exercises?
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No. The exercises can be completed as fictional plans or authorised read-only audits. Publishing, spending, changing access and uploading data require separate approval.
Does this replace the Google Ads course?
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No. It focuses on Microsoft-specific operations and links transferable Google and analytics concepts rather than assuming platform parity.
Does the course promise Copilot placements or AI citations?
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No. It distinguishes current eligibility from observed delivery and keeps paid advertising separate from organic recommendations and citation evidence.