Free trackBeginner to practitioner22 lessons4 h 20 min

Claude for marketers

How marketers use Claude for research, content, analysis and campaigns: practical workflows, prompts, Projects, artifacts and tested examples.

Start lesson 1 →See all 22 lessons
Dipuck Jones
Written by Founder of MentionX · 13+ years in B2B SaaS growth and SEO
Updated
22lessons in 5 parts
4 h 20 minof reading, plus practice
18hands-on tutorials
Freeto read, no sign-up
In short

Claude for Marketers is a free, 22-lesson MentionX track that teaches you to use Anthropic's Claude for real marketing work: writing to a brand voice, researching competitors and customers, analysing exports, building small tools, connecting your stack and, finally, getting your own brand cited when buyers ask Claude for advice. Every lesson is built on Anthropic's own help centre and documentation, checked in November 2026, and each one ends with prompts you can copy into your own account today.

Read the track overview →

Start with your role

Lessons 1 to 4 first, then these

Pick a role to highlight the lessons that pay off first. The rest stay in order.

The track

5 parts · 22 lessons
22 lessons
Part 1 · Lessons 1–4

Foundations

0/4 · 50 min
  1. What Claude Is and Where It Beats Other Assistants for MarketersLesson 1Guide12 min
  2. Claude Plans and Limits: What the Free Tier Really Gets YouLesson 2Guide11 min
  3. Prompting Claude for Marketers: Roles, Context and ExamplesLesson 3Tutorial13 min
  4. Claude Projects and Instructions for a Consistent Brand VoiceLesson 4Tutorial14 min
Part 2 · Lessons 5–10

Content and research workflows

0/6 · 69 min
  1. From Brief to Draft: A Long-Form Content Workflow in ClaudeLesson 5Tutorial11 min
  2. Repurposing One Asset Into 12 Channel Pieces With ClaudeLesson 6Tutorial11 min
  3. Competitor and SERP Research With ClaudeLesson 7Tutorial11 min
  4. Mining Customer Interviews and Reviews With ClaudeLesson 8Tutorial12 min
  5. Editing and Fact-Checking AI Drafts With ClaudeLesson 9Tutorial11 min
  6. Analysing GA4 and Ad Platform CSV Exports With ClaudeLesson 10Tutorial13 min
Part 3 · Lessons 11–14

Tools and integrations

0/4 · 49 min
  1. Claude Artifacts for Marketers: Calculators and Mini ToolsLesson 11Tutorial12 min
  2. Claude in Excel and Google Sheets: Marketing WorkflowsLesson 12Tutorial12 min
  3. MCP and Connectors Explained for MarketersLesson 13Guide13 min
  4. Claude in Chrome for Marketers: Safe Browser WorkflowsLesson 14Tutorial12 min
Part 4 · Lessons 15–19

Team playbooks and the GEO bridge

0/5 · 59 min
  1. SEO Content Ops With Claude: Briefs, Refreshes, LinksLesson 15Tutorial13 min
  2. Writing and Testing Ad Copy With ClaudeLesson 16Tutorial11 min
  3. Lifecycle Email With Claude: From Journey Map to DraftLesson 17Tutorial11 min
  4. Plan a Social Calendar and Write LinkedIn and X Posts With ClaudeLesson 18Tutorial11 min
  5. How Claude Chooses Sources and How to Get Your Brand CitedLesson 19Guide13 min
Part 5 · Lessons 20–22

Running Claude as a team

0/3 · 33 min
  1. Claude Governance for Marketing Teams: Privacy and ApprovalsLesson 20Tutorial11 min
  2. A Claude Prompt Library for Marketers: 50 Prompts to AdaptLesson 21Tutorial13 min
  3. Measuring Your Brand's Visibility in Claude AnswersLesson 22Tutorial9 min

The other side of Claude

AI engines · ClaudeHow to get your brand into ClaudeHow Claude's web search picks sources and citations, which crawlers it uses, and what brands can do to be mentioned in Claude's answers.

More tools for marketers

One free track per tool you use every week
ChatGPT for marketers21 guidesGA4 for marketers21 guidesEMEmail marketing for marketers21 guidesGoogle Gemini for marketers21 guidesLooker Studio for marketers21 guidesGoogle Search Console for marketers22 guidesGoogle Ads for marketers21 guidesn8n for marketers21 guidesGoogle Tag Manager for marketers21 guidesPerplexity for marketers21 guides
Coming soonLinkedIn Ads for marketersComing soon
Meta Ads for marketers21 guides

Common questions

About the track

Is the track free?

Yes. All 22 lessons are free to read, and many workflows work on Claude's free plan. Some features need a paid plan, which each lesson notes.

Do I need to know how to code?

No. A few lessons mention technical features such as MCP, but they're written for marketers, with no code required.

How often is the track updated?

Each lesson shows when it was last checked against Anthropic's documentation, and we review lessons at least every six months.

Written and reviewed by Dipuck JonesHow we research and testReport an error