YouTube for marketers
How marketers use YouTube: channel setup, Shorts, analytics, Demand Gen ads, remarketing and a monthly operations review.
How marketers use YouTube: channel setup, Shorts, analytics, Demand Gen ads, remarketing and a monthly operations review.
What AI visibility is, its four parts, why it matters even with little AI traffic, MentionX data on how it varies, and how to measure it.
Read it first →Start with these three
Free YouTube course: audience strategy, discovery, production, Shorts, live, analytics, conversion, advertising and evidence-led AI search.
Tutorial · 8 min02YouTube Strategy: Audience Jobs and Marketing OutcomesBuild a YouTube strategy around audience problems, useful evidence, realistic capacity and business outcomes instead of chasing views.
Tutorial · 9 min03YouTube Channel Setup, Permissions and Feature AccessSet up a trustworthy YouTube channel with clear ownership, permissions, audience settings and verified feature access.
Tutorial · 9 minAll 21 guides
In reading order- YouTube for Marketers: Free Course (2026)TutorialPractitioner8 min
- YouTube Strategy: Audience Jobs and Marketing OutcomesTutorialPractitioner9 min
- YouTube Channel Setup, Permissions and Feature AccessTutorialPractitioner9 min
- YouTube Search and Recommendations Without Algorithm MythsTutorialPractitioner8 min
- YouTube Topic and Keyword Research That Guides ProductionTutorialPractitioner9 min
- YouTube Formats, Series and Playlists for a Useful LibraryTutorialPractitioner9 min
- YouTube Scripts and Hooks: Earn Attention and Keep TrustTutorialPractitioner9 min
- YouTube Production: Audio, Screen Demos and Editing QATutorialPractitioner9 min
- YouTube Titles and Thumbnails: A Packaging WorkflowTutorialPractitioner9 min
- YouTube Publishing: Descriptions, Chapters and CaptionsTutorialPractitioner9 min
- YouTube Shorts: Useful Stories, Discovery and Next StepsTutorialPractitioner9 min
- YouTube Live and Webinars: A Practical Marketing RunbookTutorialPractitioner9 min
- YouTube Community, Posts and Comments: A Moderation PlanTutorialPractitioner9 min
- YouTube Analytics: Metrics, Cohorts and Useful DiagnosisTutorialPractitioner9 min
- YouTube Experiments: Title and Thumbnail Tests That TeachTutorialPractitioner9 min
- YouTube Organic Conversion Journeys and AttributionTutorialPractitioner9 min
- YouTube Ads: Objectives and Campaign Planning in 2026TutorialPractitioner9 min
- YouTube Ad Creative, Targeting and Budget GuardrailsTutorialPractitioner10 min
- YouTube Remarketing, Conversions and Consent MeasurementTutorialPractitioner10 min
- YouTube Collaborations: Fit, Rights and Paid DisclosuresTutorialPractitioner10 min
- YouTube and AI Search: Evidence and an Operations ReviewTutorialPractitioner10 min
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Meta Ads for marketers21 guidesCommon questions
From the guides in this topicIs this YouTube course free to read?
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Yes. These lessons are ungated. Access to particular YouTube and Google Ads tools depends on the relevant account, region, permissions and eligibility. From: YouTube for Marketers: Free Course (2026)
Should views be the only YouTube marketing goal?
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No. Define the audience job and appropriate business contribution, then use viewing measures as part of the evidence. From: YouTube Strategy: Audience Jobs and Marketing Outcomes
Should an agency receive the channel owner password?
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No. Use supported channel permissions and the smallest appropriate role. From: YouTube Channel Setup, Permissions and Feature Access