Free trackPractitioner20 lessons2 h 21 min

Looker Studio for marketers

How marketers use Looker Studio, now Data Studio: GA4 dashboards, blends, calculated fields and a client report you can reuse.

Start lesson 1 →See all 20 lessons
Dipuck Jones
Written by Founder of MentionX · 13+ years in B2B SaaS growth and SEO
Updated
20lessons
2 h 21 minof reading, plus practice
20hands-on tutorials
Freeto read, no sign-up
In short

Looker Studio for Marketers is a free, practical 20-lesson track on Google's reporting tool, which Google renamed back to Data Studio in April 2026. You will build marketing dashboards from scratch, connect GA4, Google Ads, Search Console, Sheets and BigQuery, write calculated fields, blend up to five sources, and ship an AI search visibility dashboard that combines the AI Assistant channel with prompt-tracking data. Later lessons cover executive and client reporting, scheduling, GA4 API quotas, BigQuery at scale, Gemini in Data Studio, Conversational Analytics and a governance routine your team can keep.

Read the track overview →

The track

20 lessons
20 lessons
  1. How Looker Studio (Data Studio) works for marketersLesson 1Tutorial8 min
  2. Looker Studio free vs Pro: pricing and when to upgradeLesson 2Tutorial7 min
  3. Looker Studio connectors: Google, partner and costsLesson 3Tutorial8 min
  4. Build your first marketing dashboard in Looker StudioLesson 4Tutorial7 min
  5. Calculated fields, CASE, groups and bins in Looker StudioLesson 5Tutorial7 min
  6. Parameters, filters and controls in Looker StudioLesson 6Tutorial7 min
  7. Blend data sources in Looker Studio (up to five tables)Lesson 7Tutorial7 min
  8. Themes and layouts for Looker Studio reportsLesson 8Tutorial7 min
  9. Build a GA4 marketing dashboard in Looker StudioLesson 9Tutorial7 min
  10. Build a Google Ads dashboard in Looker StudioLesson 10Tutorial7 min
  11. Build a Search Console dashboard in Looker StudioLesson 11Tutorial7 min
  12. Cross-channel ROI with blended Looker Studio dataLesson 12Tutorial7 min
  13. AI search visibility dashboard in Looker StudioLesson 13Tutorial7 min
  14. Executive reporting with Looker StudioLesson 14Tutorial7 min
  15. Client reporting templates in Looker StudioLesson 15Tutorial7 min
  16. Schedule and share Looker Studio reportsLesson 16Tutorial6 min
  17. Fix Looker Studio performance and GA4 quota errorsLesson 17Tutorial7 min
  18. Looker Studio with BigQuery for marketing scaleLesson 18Tutorial7 min
  19. Gemini and Conversational Analytics in Looker StudioLesson 19Tutorial7 min
  20. Looker Studio governance for marketing teamsLesson 20Tutorial7 min

More tools for marketers

One free track per tool you use every week
Claude for marketers23 guidesChatGPT for marketers21 guidesGA4 for marketers21 guidesEMEmail marketing for marketers21 guidesGoogle Gemini for marketers21 guidesGoogle Search Console for marketers22 guidesGoogle Ads for marketers21 guidesn8n for marketers21 guidesGoogle Tag Manager for marketers21 guidesPerplexity for marketers21 guides
Coming soonLinkedIn Ads for marketersComing soon
Meta Ads for marketers21 guides

Common questions

About the track

Is this Looker Studio course free?

Yes. Every lesson is free to read, with no sign-up.

Is it still called Looker Studio?

Google renamed Looker Studio back to Data Studio in April 2026. lookerstudio.google.com redirects to datastudio.google.com. This track uses both names so searchers and Google's docs still match.

Do I need Data Studio Pro?

Not for most lessons. The free product covers building and sharing reports. Lessons on team workspaces, Gemini assistance, Chart alerts and 200 delivery schedules say when Pro is required.

Do I need to code?

No. BigQuery SQL appears only in lesson 18, and you can hand that to an analyst or copy the examples.

Written and reviewed by Dipuck JonesHow we research and testReport an error