Free trackPractitioner20 lessons2 h 23 min

Google Tag Manager for marketers

How marketers use Google Tag Manager: containers, the data layer, GA4 events, consent mode, Ads tags and a container audit.

Start lesson 1 →See all 20 lessons
Dipuck Jones
Written by Founder of MentionX · 13+ years in B2B SaaS growth and SEO
Updated
20lessons
2 h 23 minof reading, plus practice
20hands-on tutorials
Freeto read, no sign-up
In short

GTM for Marketers is a free, practical 20-lesson track on running Google Tag Manager well: containers and publishing, triggers and the data layer, GA4 and Google Ads tags, Meta Pixel basics, Consent Mode v2, form and ecommerce tracking, debugging, server-side tagging, governance, audits and measuring AI-referral traffic into GA4.

Read the track overview →

The track

20 lessons
20 lessons
  1. How Google Tag Manager works: a plain-English guide for marketersLesson 1Tutorial9 min
  2. GTM containers, workspaces, versions and publishingLesson 2Tutorial7 min
  3. Install GTM and the Google tag on your siteLesson 3Tutorial7 min
  4. GTM triggers explained: when tags should fireLesson 4Tutorial7 min
  5. GTM variables for marketers: built-in and customLesson 5Tutorial8 min
  6. The GTM data layer: a practical guide for marketersLesson 6Tutorial7 min
  7. Set up GA4 event tags in Google Tag ManagerLesson 7Tutorial7 min
  8. GA4 key events from GTM and the Google Ads import pathLesson 8Tutorial7 min
  9. Google Ads conversion tags in Google Tag ManagerLesson 9Tutorial7 min
  10. Enhanced conversions in Google Tag ManagerLesson 10Tutorial7 min
  11. Meta Pixel and Conversions API basics in GTMLesson 11Tutorial7 min
  12. Consent Mode v2 and CMPs in Google Tag ManagerLesson 12Tutorial7 min
  13. Form, click and scroll tracking in GTMLesson 13Tutorial7 min
  14. Ecommerce data layer and purchase events in GTMLesson 14Tutorial7 min
  15. Cross-domain tracking with Google Tag ManagerLesson 15Tutorial7 min
  16. Debug GTM with Preview and Tag AssistantLesson 16Tutorial7 min
  17. Server-side Google Tag Manager for marketersLesson 17Tutorial7 min
  18. GTM naming conventions and governance for marketing teamsLesson 18Tutorial7 min
  19. How to audit a Google Tag Manager containerLesson 19Tutorial7 min
  20. Track AI referral traffic in GA4 with GTMLesson 20Tutorial7 min

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One free track per tool you use every week
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Coming soonLinkedIn Ads for marketersComing soon
Meta Ads for marketers21 guides

Common questions

About the track

Is this GTM course free?

Yes. All lessons are free to read, with no sign-up.

Do I need to code?

No for most lessons. A few show short dataLayer snippets your developer can paste.

Is this for web containers only?

Mostly web. Lesson 17 covers server-side Tag Manager separately.

Will this replace the GA4 and Google Ads tracks?

No. This track covers how tags fire; those tracks cover how you use the data.

Written and reviewed by Dipuck JonesHow we research and testReport an error