Free trackPractitioner20 lessons1 h 1 min

GA4 for marketers

Google Analytics 4 for marketers: events, conversions, channel groups, explorations, AI referral traffic and reports that answer real questions.

Start lesson 1 →See all 20 lessons
Dipuck Jones
Written by Founder of MentionX · 13+ years in B2B SaaS growth and SEO
Updated
20lessons in 6 parts
1 h 1 minof reading, plus practice
20hands-on tutorials
Freeto read, no sign-up
In short

This free track teaches marketers to set up GA4 properly and use it for real decisions: key events, clean UTMs, channels including AI Assistant traffic, explorations, attribution, consent mode, BigQuery and Looker Studio. Each lesson is checked against Google's own help pages and includes copyable configs, regex or SQL.

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The track

6 parts · 20 lessons
20 lessons
Part 1 · Lessons 1–4

Setup and foundations

0/4 · 13 min
  1. How GA4 Works for Marketers: Events, Users and SessionsLesson 1Tutorial4 min
  2. GA4 Property Setup Checklist for MarketersLesson 2Tutorial3 min
  3. GA4 Events and Enhanced Measurement for MarketersLesson 3Tutorial3 min
  4. GA4 Key Events: What Replaced Conversions and How to Set Them UpLesson 4Tutorial3 min
Part 2 · Lessons 5–7

Traffic sources

0/3 · 10 min
  1. UTM Tagging for GA4: Parameters, Naming and Copyable TemplatesLesson 5Tutorial3 min
  2. The GA4 Default Channel Group, Explained for MarketersLesson 6Tutorial4 min
  3. AI Referral Traffic in GA4: AI Assistant Channel and Custom RegexLesson 7Tutorial3 min
Part 3 · Lessons 8–11

Reports and explorations

0/4 · 10 min
  1. Customising GA4 Standard Reports and the Report LibraryLesson 8Tutorial3 min
  2. GA4 Free-Form Explorations and Segments for MarketersLesson 9Tutorial2 min
  3. GA4 Funnel and Path Explorations for Marketing JourneysLesson 10Tutorial2 min
  4. GA4 Audiences for Remarketing and AnalysisLesson 11Tutorial3 min
Part 4 · Lessons 12–14

Attribution and data quality

0/3 · 8 min
  1. GA4 Attribution Models and Lookback Windows for MarketersLesson 12Tutorial2 min
  2. GA4 Consent Mode v2: Basic vs Advanced for MarketersLesson 13Tutorial3 min
  3. GA4 Thresholds, Sampling and Data Quality for MarketersLesson 14Tutorial3 min
Part 5 · Lessons 15–18

Connections and reporting

0/4 · 12 min
  1. Linking Search Console and Google Ads to GA4Lesson 15Tutorial3 min
  2. GA4 Custom Dimensions and Testing Events in DebugViewLesson 16Tutorial3 min
  3. GA4 BigQuery Export on the Free Tier: Setup, Limits and SQLLesson 17Tutorial3 min
  4. Looker Studio Reporting on GA4 for MarketersLesson 18Tutorial3 min
Part 6 · Lessons 19–20

GA4 in the AI era

0/2 · 8 min
  1. Analysing GA4 Exports with Claude and ChatGPTLesson 19Tutorial3 min
  2. GA4 for AI Search: A Monthly Measurement RoutineLesson 20Tutorial5 min

The other side of GA4

MeasurementMeasuring AI visibilityHow to measure AI visibility: share of voice, mention and recommendation rates, citation share, GA4 AI traffic, audits, KPIs and honest statistics.

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Common questions

About the track

Is this GA4 course free?

Yes. All lessons are free to read, with no sign-up.

Do I need Analytics 360?

No. Every lesson works on a standard GA4 property, and each one notes where 360 limits differ.

Does GA4 track ChatGPT and other AI traffic?

Yes. GA4's default channel group now has an AI Assistant channel. Lesson 7 covers it, plus a custom regex for a fuller view.

Written and reviewed by Dipuck JonesHow we research and testReport an error