AI tools for marketers
How marketers choose and review AI tools for research, copy, images, video, audio and agents, with rights checks and a human handoff.
How marketers choose and review AI tools for research, copy, images, video, audio and agents, with rights checks and a human handoff.
What AI visibility is, its four parts, why it matters even with little AI traffic, MentionX data on how it varies, and how to measure it.
Read it first →Start with these three
Free AI tools course: evaluate software, design workflows and review research, creative production, analysis, privacy and ROI.
Tutorial · 7 min02AI Tools Strategy: Build a Useful Marketing PortfolioMap marketing work to appropriate AI assistance, risk and human ownership before adding another tool.
Tutorial · 10 min03Evaluate AI Marketing Tools With a Task-Based ScorecardCompare real AI tools with representative tasks, evidence checks, access requirements and total workflow costs.
Tutorial · 10 minAll 21 guides
In reading order- AI Tools for Marketers: Free Course (2026)TutorialPractitioner7 min
- AI Tools Strategy: Build a Useful Marketing PortfolioTutorialPractitioner10 min
- Evaluate AI Marketing Tools With a Task-Based ScorecardTutorialPractitioner10 min
- AI Workflow Briefs: Inputs, Outputs and Human HandoffsTutorialPractitioner10 min
- AI Research Verification: Build a Claim and Evidence LedgerTutorialPractitioner10 min
- Brand Controls for AI Work: Context, Templates and ReviewTutorialPractitioner9 min
- AI Copy and Localisation: Terminology, Meaning and QATutorialPractitioner9 min
- AI Image Generation: Briefs, References and SelectionTutorialPractitioner9 min
- AI Image Editing and Design QA Without Product DistortionTutorialPractitioner9 min
- AI Video Production: Shot Planning, Continuity and QATutorialPractitioner9 min
- AI Presenters and Video Translation: Consent and ReviewTutorialPractitioner10 min
- AI Voice and Audio Production: A Rights-Aware WorkflowTutorialPractitioner9 min
- AI Transcription: Reliable Interviews, Quotes and CaptionsTutorialPractitioner9 min
- AI Presentations: Evidence, Story and Reviewable SlidesTutorialPractitioner9 min
- AI Spreadsheet Analysis: Formulas, Data and Sanity ChecksTutorialPractitioner9 min
- AI Analytics Narratives: Explain Reports Without OverclaimingTutorialPractitioner9 min
- AI Integrations: Reliable Data Contracts and AutomationTutorialPractitioner10 min
- AI Agents for Marketing: Permissions, Approvals and SafetyTutorialPractitioner10 min
- AI Tool Privacy and Procurement: A Practical ReviewTutorialPractitioner9 min
- AI Content Rights, Disclosure and Human Editorial ReviewTutorialPractitioner9 min
- AI Marketing ROI: Measure Accepted Work and Run the ReviewTutorialPractitioner9 min
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Meta Ads for marketers21 guidesCommon questions
From the guides in this topicIs this another complete ChatGPT or Claude course?
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No. It teaches cross-tool workflow design and review, linking the existing deep vendor courses where relevant. From: AI Tools for Marketers: Free Course (2026)
What should an AI marketing portfolio contain?
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Defined workflows with a purpose, permitted inputs, acceptance criteria, human owner and review decision. From: AI Tools Strategy: Build a Useful Marketing Portfolio
How should AI tools be compared?
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Compare the same relevant job with representative inputs, predefined criteria and complete workflow costs. From: Evaluate AI Marketing Tools With a Task-Based Scorecard